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Tuesday, 24 July 2012
Chime owned VCCP announces today that it is to launch a media offering, a first for the award winning advertising agency.
The new company, VCCP Media (www.vccpmedia.com), will focus on digital media optimisation and has been developed in response to a rapidly changing media landscape and demand from clients for greater efficiency from their media investments.
At the heart of the offering is a cloud based technology platform which allows advertisers to measure every touch point in the online purchase cycle and to act on this data when ‘trading media’ in biddable platforms such as Google, YouTube and Facebook.
The new company builds on the success of the search business, VCCP Search, which launched in 2006 and has grown to become one of the leading search agencies in the UK. Founders Paul Mead and David Midgley will be MD and CTO respectively of the new media company.
A heavyweight team of media experts has been brought together in the new offering. Nathan Levi, joins from digital agency Razorfish where, as Head of Media, he lead a 40 strong team managing the media planning and buying for brands including ASDA. Richard Davies, former Managing Director at Acquity and Planning Director at Zed joins as Media Partner. Jonathan Stewart, former Head of SEO at iCrossing and Head of Search and Social Media at ReviewCentre joins as Strategy Director for Organic Media.
The business will use its proprietary data platform to help clients balance investment across paid, owned and earned media.
Paul Mead, founder of VCCP Media says: “Our starting point is media optimisation rather than media planning and buying. Our technology allows us to know what each touch-point is worth and to act on that data to optimise the media mix accordingly.”
Adrian Coleman, founder of VCCP, says: “VCCP Media is a natural evolution of our search business and the technology platform which has been at the heart of its success”
For more information, contact Paul Mead, Founder of VCCP Media - email@example.com