Business News - April 2011

    • Wednesday, 27 April 2011

      NPOWER TELLS THE UNTOLD STORIES OF THE NATION’S FOOTBALL SHIRTS

      npower launches Football League initiative to capture the passion of fans This May, Football League sponsor npower will launch its fan orientated ‘Every Shirt Tells a Story’ Campaign.  Timed to coincide with the nail biting end of the season, the play-offs, npower is inviting fans from across the Football League...

    • Tuesday, 26 April 2011

      Resonate to launch Pockit

      Pockit, the UKs first online community for smart savers, has appointed Resonate, part of the Bell Pottinger Group, to handle the consumer, trade and business launch.Launching mid May, Pockit is a new kind of savings concept; a smart online savings community that enables members to share information, tips and advice...

    • Monday, 18 April 2011

      Credit Confidential launches with campaign created by Stephens Francis Whitson

      April 16th sees the launch of consumer credit checking website Credit Confidential, with an integrated campaign created by Stephens Francis Whitson – the first work from the agency since they won the account in May 2010.At creditconfidential.com, consumers can check their credit reports, see their credit rating and detect if...

    • Wednesday, 13 April 2011

      Insight Bell Pottinger wins Trimble PR and AR brief

      Insight Bell Pottinger, part of the Bell Pottinger Group, has won a competitive pitch to handle Trimble’s EMEA PR and analyst relations requirements.Trimble, a leading provider of telematics technology, put its PR and AR out for re-pitch late last year.  Insight Bell Pottinger’s appointment will see it supporting Trimble’s strategic...

    • Monday, 11 April 2011

      SFW develop CRM for First Drinks Brands

      SFW has been working with First Drinks Brands Ltd and Mateus Rosé since 2010, creating and implementing a long-term CRM strategy, using customer data to tailor communications.2010 saw a 6% decline in alcohol consumption, the fourth annual decline in the past five years. Evidence also suggests that people are drinking...

    • Thursday, 07 April 2011

      Opinion Leader Wins Brand Tracking Survey with Financial Services Giant

      Opinion Leader, the London based research agency that forms part of Chime Communications Plc, today announced they have successfully won Prudential’s prestigious Brand Tracking Survey.Prudential commissioned the newly restructured research agency - run by former Royal Mail Director, Crispin Beale - to help maintain Prudential’s established reputation and generate new...

    • Wednesday, 06 April 2011

      OPEN Health acquire Lane, Earl & Cox (LEC)

      Exactly 18-years after opening its doors for business, Lane Earl Cox (LEC) have been acquired by the new healthcare communications company, OPEN Health.OPEN Health was launched in January 2011 and is the first channel and discipline neutral agency in the health communications sector. LEC was established in 1993 and has...

    • Wednesday, 06 April 2011

      Chime acquires Icon

      The Icon Group, an experiential marketing business, is based in Sidcup in Kent and started its activities in 1949. Icon brings sponsors’ brands to life at stadia and major sporting events around the world, usually on the basis of multi-year contracts. Customers include major sporting federations such as UEFA where...

    • Wednesday, 06 April 2011

      OPEN Health acquire Lane, Earl & Cox (LEC)

      Exactly 18-years after opening its doors for business, Lane Earl Cox (LEC) have been acquired by the new healthcare communications company, OPEN Health.OPEN Health was launched in January 2011 and is the first channel and discipline neutral agency in the health communications sector. LEC was established in 1993 and has...

    • Tuesday, 05 April 2011

      Aspire signs up Resonate

      Aspire, the UK’s first natural calorie burning soft drink, has appointed Resonate, part of the Bell Pottinger Group, to handle its trade and consumer media relations campaign.The Milton Keynes based company has briefed Resonate to increase awareness of the drink and drive demand among consumers via social media and the...

    • Monday, 04 April 2011

      OASIS ‘IT’LL GO WITH ANYTHING’

      Oasis seduces lunchtimes with fresh new campaignLeading UK juice drink  Oasis is back on air this spring with a new campaign that gives lunchtimes a fun and humorous flavour.  The integrated campaign showcases a new brand strapline, ‘Oasis, it’ll go with anything’, highlighting the versatility of Oasis and bringing to...