Business News - April 2014

    • Monday, 28 April 2014

      Saga "Hotel" by VCCP

      Saga has launched a new above-the-line advertising campaign which tells the story of the brand’s incredible journey from humble beginnings in Folkestone over sixty years ago, to a brand now used by over 2 million people in the UK.  The campaign, which broke on Saturday 19th April, launched with a sixty...

    • Wednesday, 16 April 2014

      Funky Dancing Chick takes centre stage in Asda's latest TV advert

      Asda has launched the latest in its Beat Not Match campaign, with a new Easter ad, as the retailer gears up for this key trading moment in the retail calendar.  The latest Asda campaign uses Easter chicks to highlight Asda’s commitment to beating rather than matching prices – a tactic its...

    • Tuesday, 15 April 2014

      England fly-half Owen Farrell joins Essentially

       Essentially, part of the CSM Group, are excited to announce that Saracens and England fly-half Owen Farrell has signed exclusively with the Athlete Commercial Division.  The news comes just 18 months ahead of the 2015 Rugby World Cup which is being hosted in the UK.  Head of Commercial, Ross Connolly, said “We’re...

    • Monday, 14 April 2014

      VCCPme wins The Football League

       VCCPme confirm that they have been appointed by The Football League to provide CRM and data support in the season of their 125th anniversary.  This will include helping to grow their subscription services for fans, developing a fan engagement programme and creating insight to help to develop deals with new commercial...

    • Wednesday, 09 April 2014

      Tom Kristensen and JMI team up

       April 9th, 2014 LONDON – JMI, the world’s largest motorsport marketing agency, is now representing endurance racing world champion and nine-times 24 hours of Le Mans winner Tom Kristensen for his commercial interests. JMI’s growing stable of motorsport talent already includes Formula 1 legends Sir Jackie Stewart and Niki Lauda, four-time NASCAR...