Business News - January 2008

    • Thursday, 31 January 2008

      News Marketing Agency launches new online ad campaign by VCCP Blue

      The first ad sees Russell Jones, the Marketing Director of Guinness, pictured in front of stacks of national newspapers saying: “Good things come to those who build brands in newspapers.”The full-page black and white ads, created by VCCP Blue, will run in the business and media sections of The Daily...

    • Wednesday, 30 January 2008

      Fina World Swimming Championships Announce Further Commercial Partners

      The deals, brokered by Fast Track, the market leading sports events, communication, consulting and rights marketing agency, join the previously announced tie ups with the Manchester Evening News, Kelloggs, Pure, GMG Radio, Serco plc and Northern Rail and are sure to further enhance the profile of the first major global...

    • Tuesday, 29 January 2008

      Bennetts gears up for online presence with VCCP

      The campaign breaks towards the end of January with a series of direct response online banner ads across affiliate motorbike sites and motorcycle suppliers driving traffic to the site, www.bennetts.co.ukThere are two distinct creatives. The first shows a motorbike speedometer accelerating along a road with the speedometer registering the increase...

    • Monday, 28 January 2008

      Good Relations and De Facto launch new anti ageing catalyst PURE -XP GliSODin

      PURE-XP GliSODin® is already renowned for its anti ageing benefits around the globe and is widely used in 30 countries. PURE-XP GliSODin is the only product endorsed by the Complementary Medical Association (CMA) and works as an antioxidant by offering a source of superoxide dismutase (normally found in broccoli and...

    • Friday, 25 January 2008

      Tesco Stores Ltd Appoints Resonate for Computers for Schools PR Campaign

      Resonate will work with the Tesco CR team to promote the 2008 voucher collection scheme, now in its 17th year. Tesco Computers for Schools will launch in March 2008 for a 10 week period, but Resonate will be promoting the campaign from January. The emphasis will be on educating the...

    • Thursday, 24 January 2008

      Fast Track secures record deal for Commonwealth Games TV rights

      Fast Track’s Richard Russell and Edward Leask have successfully lead negotiations with Network Ten and Foxtel in Australia, and TVNZ in New Zealand. Mr Suresh Kalmadi, Chairman of the Delhi 2010 Commonwealth Games Organising Committee, said: “The rights for the Delhi 2010 Commonwealth Games, which are represented by Fast Track,...

    • Thursday, 24 January 2008

      Corporate Citizenship launches with international corporate responsibility offering

      The launch follows the acquisition of The Corporate Citizenship Company, one of the longest standing and most respected CSR consultancies in the world by Chime Communications plc, owners of CR specialists The Smart Company. The two companies have merged to create a business with unrivalled breadth and depth of experience...

    • Wednesday, 23 January 2008

      Good Relations Win Central Bank

      It is the second major win for the agency in Sri Lanka.Good Relations won the business after visiting the Colombo to start work with the Sri Lankan Government and business leaders to promote the island’s economy. The agency pitched to the Central Bank as a joint project with Sri Lankan...

    • Friday, 18 January 2008

      Bell Pottinger Corporate & Financial appointed by Tradefair

      Betfair’s CEO, David Yu said: "Tradefair is a tremendous addition to the Betfair portfolio. It is a clear demonstration of Betfair’s continued commitment to growth and innovation, and we hope to have the same revolutionary impact on the financial market as we have had on the sports betting market.”Using Betfair’s...

    • Wednesday, 02 January 2008

      VCCP wins alcohol harm reduction brief

      The appointment follows a competitive pitch against DDB and AMV, each agency drawn from the Central Office of Information's advertising roster, and conducted jointly between the Department of Health, the Home Office, and the Department of Children, Schools and Families. The appointment came following a presentation to key ministers from...

    • Tuesday, 01 January 2008

      Opinion Leader Research wins brief for the next phase of the National Pensions Debate.

      Opinion Leader Research has been appointed by the Department for Work and Pensions to run a major public engagement programme that will culminate in bringing together over 1000 people across the United Kingdom in six simultaneous deliberative debates. In a series of day-long debates on and leading up to a 'National...