Business News - January 2013

    • Monday, 28 January 2013

      Further growth pushes CIE’s recruitment drive to new levels

      Chime Insight and Engagement Group (CIE), part of Chime Communications today announced five new appointments across the company to help manage a number of significant new clients wins for 2013.Phil Corr, Sophie Stanhope and Wayne Laws have joined the London-based offices of Watermelon Research, Chime Insight & Engagement Group’s fast-growth...

    • Tuesday, 22 January 2013

      VCCP Launches New TV Campaign For Maryland Cookies

      Today sees the launch of a new  £1.1m TV campaign for Maryland Cookies from VCCP, and the introduction of a new strapline for the brand, ‘Bring a little Maryland magic to your cuppa’.The new campaign, the first for the brand in three years, aims to increase penetration of Maryland’s core...

    • Monday, 21 January 2013

      VCCP launches new Racing campaign for BetVictor

      Thursday saw the launch of VCCP’s new TV advert for BetVictor, the first to publicise the company’s horse racing offering. This spot further cements the idea that ‘Nothing should get in your way’ when gambling with BetVictor. This time excitable pundit Maurice, played by comedian and actor Paul Kaye, adopts...

    • Sunday, 20 January 2013

      Pure Media Win Abbott Diabetes Care UK Media Account

      Pure Media have won a competitive 3 way agency pitch to be appointed to work on the $1.5M UK media business for Abbott Diabetes Care, a faction of Abbott Laboratories who are a Global Healthcare & research company.The primary focus from the onset will be to promote their FreeStyle InsuLinx...

    • Tuesday, 15 January 2013

      Google Launches PR 'Experiment' With Good Relations Group

      The Good Relations Group, the new PR division of Chime, is working with Google on a three month long experiment aimed at driving sharper, more creative insights for its clients.The Good Relations Group will become the first PR agency to work on any sort of experiment of this kind with...

    • Thursday, 10 January 2013

      The Year Ahead For...Account Planning by Charles Vallance, Chairman of VCCP

      Charles Vallance, Chairman of VCCP, wants planning to get back to basics: laying foundations for great work.At last, the new millennium has hit adolescence and we have an era with a half-decent name. The noughties never caught on. The tens were never going to work. But the teenies have a...

    • Wednesday, 02 January 2013

      Chime signs up to GoThinkBig's Mission to Support Young People

      • GoThinkBig moves in to TV, digital music and marketing communications• Additional work and skills development opportunities to become available to young people • New partners join O2 and Bauer Media in making all their opportunities for young people available through GoThinkBigChannel 4, Spotify and Chime Communications are to offer young people an...

    • Wednesday, 02 January 2013

      McKenzie Clark scoops two awards at the Visual Merchandising and Display Awards

      The team took to the stage to collect first place in the following categories.Most outstanding propClient:   H&M Beckham and Versace designer range launchesGiant bespoke carrier bags were placed in iconic locations around London to promote both Versace and David Beckham designer collections.   Each bag was constructed from dibond, aluminium and...