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Wednesday, 25 June 2014
Avis, the premium car rental brand, has launched its first EMEA TV campaign. The campaign, called Unlock the world, was created by VCCP. It brings back the revolutionary brand strapline ‘We try harder’, which was made famous with Avis’s breakthrough campaign of the mid-1960s, one of the most iconic and...
Wednesday, 25 June 2014
Teamspirit Public Relations has been appointed as media adviser for ThinCats, the UK’s largest online peer to peer lending platform for secured business loans.The brief is for a sustained news engine that will build profile via consumer and personal finance media. Commenting on the win, Ursula Delaney, Director at Teamspirit...
Monday, 23 June 2014
Following on from England’s loss last Wednesday, easyJet decided to turn its eyes to a country that could have possibly come to our rescue and helped us progress to the next round – Italy, who played Costa Rica on Friday 20 June. From kick-off and throughout the match, easyJet’s Facebook and...
Monday, 23 June 2014
Following an OJEU tender, ICON has been appointed by The London Legacy Development Corporation (LLDC) as the single supplier for the delivery of graphic production and brand implementation. The contract duration is four years.The LLDC were looking for a one-stop shop to deliver a wide variety of projects and services...
Wednesday, 18 June 2014
Emma Rose has joined as Associate Director from Dunnhumby, while Lynsey Clayton has been appointed Research Executive. Clayton formerly worked in the field department of Facts International. “As Facts International continues to enjoy excellent levels of growth across the business, we are focused on securing the brightest and best talent in...
Tuesday, 17 June 2014
Essentially clients PruHealth and PruProtect, the innovative health and life insurers, have signed three year agreements with a trio of top flight Barclays Premier League football clubs, in order to raise awareness of Vitality – the healthy living rewards programme, which encourages and rewards its members for living a healthy...
Tuesday, 17 June 2014
CSM Sport & Entertainment has further strengthened its position in the Asia-Pacific region with the appointment of Rob Smith as CSM Australia Managing Director. The CSM group of companies operating in Australia includes sports marketing consultancy Fast Track, commercial rights sales and talent management agency Essentially, branding specialists ICON, global hospitality...
Monday, 16 June 2014
CSM Sport & Entertainment are delighted to announce that our Deputy Chairman, Edward Leask has received an OBE, in the Queen’s Birthday Honours, for his services to Sailing, Young People and Philanthropy. Edward, who co-founded Fast Track in 1998 will be honored for his involvement with the Weymouth and Portland National...
Friday, 13 June 2014
England women’s cricket captain Charlotte Edwards has been awarded a CBE for her service to cricket as part of the Queen’s Birthday Honours list.The CBE is the highlight of a remarkable year for Charlotte having led England to back-to-back Women’s Ashes successes, as well as being instrumental in her team...
Tuesday, 10 June 2014
Coors Light has launched The Coors Light List - a socially driven campaign under the new Coors Light #DontWait attitude, offering consumers the chance to bid for new experiences worth talking about. Created by VCCP and Molson Coors, central to the campaign is a microsite featuring an amazing and diverse range...
Friday, 06 June 2014
VCCP scooped up all the glory last night at the most prestigious awards event in the marketing community. We won very very big last night at the Marketing Society Awards for Excellence. It is the most prestigious awards event in the marketing community and all the big Marketing Director names were...