Business News - March 2007

    • Thursday, 29 March 2007

      Women of the Year 2007 appoints Good Relations Consumer

      Good Relations Consumer (GRC) has also been appointed for the second year to work with Women of the Year Lunch to raise profile for the most significant gathering of women in the country. The event is in its 52nd year and recognises the extra ordinary achievements of women across a...

    • Wednesday, 28 March 2007

      Good Relations Consumer wins Texaco FA Hall of Fame Campaign

      Good Relations Consumer (GRC) has been appointed to work on a Texaco campaign to promote its FA Cup Final Hall of Fame initiative whereby customers can collect the latest in football memorabilia, a limited edition album, CD and collectable tokens on FA league teams. In addition, GRC is raising awareness...

    • Monday, 26 March 2007

      MAXIMUSCLE APPOINTS RESONATE FOR CONSUMER PR

      Maximuscle, the UK’s number one sports nutrition brand, has appointed Resonate to handle its UK consumer PR needs.Successful in a four way competitive pitch, Resonate will focus on driving the awareness and relevance of Maximuscle’s products to the “active” consumer, bringing the “euphoria” of achievement to life with great ideas....

    • Thursday, 22 March 2007

      VCCP launches Shark's Jaws of Justice

      Crack the Case & Win a trip to LAJust when you thought it was safe to go back in the courthouse, FIVE has dispatched its latest US import, SHARK, and is supporting it with an online viral campaign by VCCP.The launch of the Shark competition runs hot on the heels...

    • Wednesday, 21 March 2007

      Levi Strauss appoints SFW to pan-European CRM project

      Levi Strauss has appointed direct marketing agency Stephens Francis Whitson to develop its loyalty strategy for Europe after a pitch against undisclosed agencies. The initiative, which aims to build stronger relationships with Levi’s core target of 15-24 year olds, will begin with the roll out of the programme in Italy...

    • Wednesday, 14 March 2007

      ‘Coca-Cola’ GB Launches New ‘Coca-Cola’ Zero ad with Wayne Rooney by VCCP

      THE BLOKE’S BACK WITH ZERO DOWNSIDESCoca-Cola Great Britain (CCGB) will this week unveil the latest ‘Coca-Cola’ Zero advertisements starring Manchester United and England superstar Wayne Rooney aimed to appeal to British blokes. “Raiders” is the latest ‘Coke’ Zero ad which looks to establish the new ‘Coke’ brand firmly in the...

    • Monday, 12 March 2007

      New campaign by VCCP launches for the return of House on Five

      Following the huge success of the first two series of House, for which Hugh Laurie won best actor in this year’s Golden Globe awards, Five is launching a cross channel TV, poster, press and online campaign to support the return of the medical genius to Five. House will be launching...

    • Thursday, 08 March 2007

      VCCP to create Carbon Trust campaigns

      Vallance Carruthers Coleman Priest (VCCP) has won the advertising account for the Carbon Trust with a brief to raise its profile in helping business lower carbon emissions. The account was awarded after a competitive pitch that included the roster agencies Rainey Kelly Campell Roalfe/Y&R and WCRS. The Carbon Trust compiled...