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Business News - March 2010
Friday, 26 March 2010
Aleksandr Orlov on your iPhone? - iSimples! New App by VCCP
Aleksandr Orlov, the billionaire meerkat made famous by his comparison website, comparethemeerkat.com, is launching his first ever iphone application, ‘iSimples!’ created by VCCP.In a bid to clear up the confusion between comparethemeerkat.com and comparethemarket.com, the iSimples! ‘voice-in-a-box’ application will give fans an instant dose of Aleksandr. Featuring a variety of...
Thursday, 25 March 2010
Essentially brokers deal for Admiral to become principle partner of Welsh Rugby Union
Admiral, the FTSE 100 financial services company, is set to become the principle partner of the Welsh Rugby Union (WRU) from the start of the 2010/11 rugby season. The partnership, brokered by Essentially, will see Admiral become the new WRU shirt sponsor in an initial three-year deal that will also...
Wednesday, 17 March 2010
Müller Goes on Tour to Promote Surprisingly Nice Rice with Campaign by VCCP and PR by Resonate
The “Müller Rice Surprisingly Nice” integrated marketing campaign has kicked off with a nationwide television advert and print campaign highlighting “snack o’clock” as the brand looks to enhance current customer engagement, intrigue potential new customers and introduce its new “mini” range of 95g pots, which are sold in 6 packs. ...
Monday, 15 March 2010
VCCP opens office in Prague
VCCP is bolstering its European operations by opening an office in Prague on March 15th. The agency already has offices in London, Berlin, Qatar and Abu Dhabi and plans are being made to continue the organic growth thereby strengthening a European offer for pan-European clients.Says VCCP Partner and International Managing...
Friday, 12 March 2010
Research & Engagement Division Update
Viki Cooke and Deborah Mattinson have left Chime to start a new venture after ten successful years running its Research and Engagement Division. They will remain as shareholders of Caucus – an innovative digital engagement business. Lord Bell, Chairman of Chime, said “Viki and Deborah have made a great contribution to...
Thursday, 11 March 2010
Harvard shines on for Toshiba Lighting Systems
Munich based PR agency Harvard Public Relations, a premier PR specialist for technology and digital lifestyle, has won the Toshiba Lighting Systems account, an international player in the booming LED market. Harvard will be in charge of product and brand PR (B-to-B and B-to-C) for Germany, Austria and Switzerland, starting with...
Tuesday, 02 March 2010
Victim Support appoints Opinion Leader to establish online panel of victims of crime
Victim Support is the national charity for victims and witnesses of crime in England and Wales. Victim Support’s core mandate is to offer emotional and practical help to people who have been affected by a crime. Last year it provided support and advice to almost 1.5 million people. The charity is...
Monday, 01 March 2010
Professional and Business Services Group to include Marketing
The first meeting of the Professional and Business Services Group took place today following the decision to set up a permanent group to represent the professional services sector.The new group was established after the success of the Professional Services Global Competitiveness Group – which was set up in September 2008...
Monday, 01 March 2010
HOLLY AND FEARNE UNLOCK SPRING IN VERY.CO.UK SECRET GARDEN TV AD BY VCCP
Holly Willoughby and Fearne Cotton have teamed up once again to star in their second TV campaign for Very.co.uk – the online department store.The advert, which captures the frivolity of the Spring season, marks the launch of the new Spring collections at Very.co.uk and is due to air today, 1st...
