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Thursday, 27 May 2010
Leading property website, Zoopla.co.uk, has today appointed VCCP to handle its above-the-line advertising account - www.zoopla.co.ukVCCP are working with Zoopla.co.uk to launch a new multi-channel campaign to raise awareness of the brand which is scheduled for launch later this year.Alex Chesterman, Founder & CEO of Zoopla.co.uk said: “VCCP demonstrated a...
Wednesday, 26 May 2010
Resonate has won a trio of new accounts including luxury gym The White Room and the relaunched Arlington House. The White Room is a discreet luxury gym in Belgravia with an associated beauty salon home to new French organic beauty brand Clé Des Champs. The agency also picked up the personal PR...
Monday, 24 May 2010
Müller Corner, Britain’s most popular yogurt brand*, is aiming to attract new consumers and shake up the yogurt category with a transformational £9 million re-launch programme that is being rolled out this summer.Spearheading the activity is the product launch of a new premium Greek Style Yogurt Corner - a trio...
Friday, 21 May 2010
'FIND PIECE OF MIND - NOT PIECE OF SCRAP’Leading used car business motors.co.uk, has announced ambitious plans to become the industry’s number one used car site with the launch of a revolutionary new website, advertising campaign and senior sales appointment.Motors.co.uk launched in 2007 and has quickly grown to become the...
Friday, 21 May 2010
- UK DJ revives classic track in response to public demand -Following its recent debut in the 5 Alive TV ad and in response to public demand the 70’s Northern Soul classic ‘I’m Alive’ by Don Fardon has been remixed by international DJ, Ashley Beedle, to give it a fresh...
Thursday, 20 May 2010
Channel 4 has signed a sponsorship deal with Hiscox, for the international specialist insurer to be the exclusive sponsor of a bespoke series of programmes collectively known as “Intelligent Thinking on 4”, starting with The Genius of Britain, in a deal which will start at the end of May 2010....
Thursday, 20 May 2010
Resonate, part of the Bell Pottinger Group, is delighted to be representing personal trainer Michael Garry and the discreet luxury gym The White Room in Belgravia. The gym has an associated beauty salon home to new French organic beauty brand Clé Des Champs. A second treatment salon will open shortly...
Wednesday, 19 May 2010
New multi-million pound campaign sees O2 engage directly with consumers This week O2 launches a new £5m animated ATL campaign aimed at directly engaging with UK broadband users. The Niggles and Narks campaign aims to recognise the frustrations of thousands of broadband users across the UK who struggle with poor...
Tuesday, 18 May 2010
RSA celebrates its 300 years of underwriting progress this year with an advertising campaign created by SFW. The campaign celebrates the achievements of the group, from the incorporation of the Sun Insurance company in 1710 to becoming the oldest general insurer in the world.Rolling out this week, the new campaign...
Monday, 17 May 2010
After a spell advising The Rt Hon Owen Paterson MP, Secretary of State for Northern Ireland, Jonathan Caine is returning to BPPA on 26th May. Jonathan commented: "I am proud of the work that I have done over the last few months trying to bring normal politics to Northern Ireland. Now...
Thursday, 13 May 2010
While many of us still bear the scars of the fateful game where Maradona proclaimed that the ‘Hand of God’ knocked England out in 1986, Wallace and Gromit exact revenge in the new npower TV ad set to air on Wednesday 12th May.The new TV ad supports the ‘Back the...
Tuesday, 11 May 2010
Resonate, part of the Bell Pottinger Group, has won a project with One Housing to support the relaunch of Arlington House. The iconic Camden hostel will be reopened by Boris Johnson on 10th June, led by Baroness Julia Neuberger the project has been modelled on the award winning Times Square Project...
Monday, 10 May 2010
Pelham Bell Pottinger, the leading corporate and financial public relations advisory, is delighted to announce that it advised Qatar Holding on its £1.5 billion acquisition of Harrods and led media relations activities for the deal. The surprise announcement on Saturday 8 May shows that the sovereign fund is making further...
Thursday, 06 May 2010
Essentially Group, part of the sports marketing division of Chime Communications plc, is delighted to announce they will be hosting a gala dinner this summer to celebrate 2010/11 Ashes series and on the night raise funds for the charity of Andrew Flintoff – The AF Foundation. The AF Foundation is committed to...
Wednesday, 05 May 2010
The Orlando/Orange County Convention & Visitors Bureau, Inc. (Orlando CVB) is the official tourism sales and marketing organisation for the Orlando and Orange County region. The Orlando CVB works with a variety of business partners and industries, including the travel trade, meeting planners and the media to promote visitation to...
Tuesday, 04 May 2010
The City of London Corporation last week released a report which shows that corporate volunteering offers significant financial benefits for business. Volunteering has been shown to be a highly cost effective and motivating way to develop the skills and competencies of employees. It has the potential to save as much...