Business News - October 2006

    • Wednesday, 18 October 2006

      Texaco appoints Good Relations Consumer to drive consumer loyalty

      Good Relations Consumer has been appointed by Texaco, the UK’s largest branded network of independently owned service stations, to launch a new Corporate Responsibility Scheme in an effort to teach children aged 6 and 10 years road safety lessons.Launching as part of Texaco’s we.o.u loyalty card, the scheme features five...

    • Tuesday, 17 October 2006

      LEADING ONLINE YOUTH CHARITY HIRES BELL POTTINGER

      YouthNet, one of the UK's early pioneers of online advice, information and guidance, has hired Bell Pottinger Business & Brand to boost its public profile. The charity, founded by former newsreader Martyn Lewis in 1995, engages young people through two websites: www.do-it.org.uk - volunteering made easy; and www.thesite.org - the...

    • Wednesday, 11 October 2006

      Roland keyboards appoints Good Relations Consumer

      Good Relations Consumer has been appointed by Roland keyboards to launch the new Video Interactive Multimedia Application (VIMA) keyboard, a revolutionary entertainment system which enables users to put their own choice of images to their own choice of music.Launching at the Autumn Ideal Home Show, 6-15th October, the VIMA keyboard...

    • Tuesday, 10 October 2006

      VCCP creates launch campaign for ING Direct’s new straightforward mortgages

      VCCP is set to launch a new campaign promoting ING Direct’s new straightforward mortgages. The fully integrated campaign will include press ads, outdoor and online, plus additional mortgage specific TV idents on the C4 Homes programming, which ING Direct currently sponsors.VCCP’s new multi-million pound launch campaign highlights that ING Direct...

    • Monday, 02 October 2006

      SFW nets House of Fraser/Barclaycard launch

      Stephens Francis Whitson has been appointed to launch the suite of financial services products for the new House of Fraser/Barclaycard joint venture. The agency won the business after a competitive pitch.The new scheme will launch next year when House of Fraser’s financial services partner switches from the incumbent GE Money...