Fast Track

Sports Marketing & Sponsorship

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Fast Track works with major brands and Governing Bodies to develop and implement strategies that drive business through sport. We are one of the fastest growing International sports marketing agencies with offices in Europe, Middle East and Australasia.

Established in 1998 with one client, today we represent over 40 clients across 100 sponsorships covering major global, regional and national sports events as well as a variety of developing sports and youth engagement programmes.

Fast Track, sits within the csm division of leading marketing services group, Chime Communications.

Current activities include:

• Delivering all aspects of the Carlsberg Pub Cup, an England wide 5-a-side tournament – seeing the eventual winners play against a European Legends team at UEFA EURO 2012™, as well as providing PR & communications support to the Carlsberg Global team on its UEFA EURO 2012™programme. 
• Playing an integral role in the launch of Lucozade’s current ‘Faster. Stronger. For Longer’ campaign reinforcing how Lucozade’s isotonic sports drink will be helping fuel the performances of some of Britain’s most dedicated and iconic athletes during a sensational year of sport
• Providing national PR support to the Lawn Tennis Association’s allplay campaign, the LTA’s national campaign to help more people play tennis.
• Working with Land Rover to deliver a successful integrated global campaign around their sponsorship of Rugby World Cup, 2011 in New Zealand and since they have signed up to be a Worldwide Partner for RWC 2015.
• Continuing to support their Emirates Airline by delivering sponsorships campaigns at the Rugby World Cup, the U-17 and U-20 FIFA World Cup’s in Mexico and Columbia respectively and the Emirates Cup hosted by Arsenal FC.
• Managing key elements of BT’s London 2012 sponsorship, including national media partnerships, BT athlete ambassador media and the BT Storytellers campaign.
• Appointed by the GLA to work with their Commercial Partnerships Team to review the GLA portfolio of assets and develop the optimum commercial sponsorship strategy

Offices worldwide:

Europe: Nacho Diaz, Macarena, 35, 28016 Madrid , Spain
Tel: +34 91 343 02 18
Email:[email protected]

Middle East: David Sanderson, Mike Davis and Ben Faber, Two Four 54, Al Salam Street Khalifa Park, Abu Dhabi, UAE
Tel: +971 (0) 2 654 7404
Email: [email protected]

Asia: Dan Parr, Shun Ho Tower, 24 Ice House Street, Central, Hong Kong
Tel: +852 2616 2701
Email: [email protected]

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