Harvard GMBH

Public Relations

Today more than ever, it is essential to acknowledge the diversity of perspectives on change that exist in communication and society, in technologies and consumer behavior, in the competition for attention. As a premier German PR agency specializing in technology and digital lifestyle, we focus on initiating attention as well as building and managing our client's reputation to their audiences in Germany, Austria and Switzerland.

We are not a general store, we are a "Deli" of digital topics and believe in dedicated experts. Based in Munich, our 20+ specialists are passionate about creating a wide range of effective PR from eye-catching, award-winning and multi-channel campaigns to meticulous media services, providing big brands and unknown start-ups with support in strengthening their public profile.

Some of recent activities include:

• Sony PlayStation: Extending the appeal of gaming to new audiences by offering new game experiences and brand-building activities, positioning PS 3 as the key to modern home entertainment and PSP as the corresponding hot gadget on the way
• Toshiba Consumer Electronics: Positioning Toshiba as a leading brand of consumer electronics in Germany in terms of quality, design, usability and environmental compatibility. Our PR work for Toshiba's notebooks, LCD TV sets, DVD players, HD digicams, projectors and mobile phones also helps to leverage Full HD technology
• Sony Pictures: Our aim is to generate awareness for Sony's DVDs and Blue-rays through high-impact coverage in consumer print and online media. We strengthen the brand through hot topics like 3D, initiate media co-operations, reviews and arrange press events with celebrities
• Lovefilm: Content has an important role connected with the trend of modern media convergence. As Europe's leading subscription service for DVD and Blu-ray rental the Amazon company Lovefilm offers a hybrid model of both rental service via post and video on demand to watch movies immediately on several multimedia platforms. Our PR goal is to increase brand awareness and to strengthen their position as the experts for movies.
• Toshiba New Lighting Systems: Entering the trendy green field of eco-friendly LED lighting technology we help Toshiba Lighting, a pioneer and innovation leader of the light-industry for more than 120 years, to capture the European market. We deliver product and brand PR activities around energy-efficiency, LED technology as well as the emotional topic of light in terms of design and ambience
• McAfee: As the strategic communication partner of McAfee Germany for eight years, we have positioned the company as the leading provider of security solutions for consumers and enterprises of all sizes and as a thought leader on security topics. We have delivered award-winning PR campaigns and have implemented social media tools to reach new audiences.
• Kelkoo: Our focus is on revitalising the Kelkoo brand to position it as the leader in European online shopping and as an expert in the e-retail business, challenging established brand leaders and raising awareness for Kelkoo.de among consumers.

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