brand democracy

Strategy and Research

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‘brand democracy' supports organisations who wish to protect and build their social capital in the current climate of social reform. We help governments, brands, third sector and campaigners to connect with citizens, communities and their consumers - locally, nationally and internationally.

 We also help organisations understand and respond to the challenges and opportunities of 'Big Society'.

'brand democracy' brings together a creative mix of skilled professionals in; 3rd generation research and engagement, internal and external communications, branding, corporate responsibility, public policy and political strategy, stakeholder relations, consumer relations, marketing, design, behaviour change and service design.

Our experience comes from work for brands including leading retailers, broadcasters, NGOs, governments technology companies and regulators as well as issue and election campaigns at home and abroad.

Some issues our clients have asked us to help with have included:

• How do we tailor our product to better meet the needs of a particular consumer segment?
• How can we boost consumers’ consideration of products in our category?
• In the absence of an enforcement budget, how do we motivate consumers themselves to police a regulatory regime?
• How can we make our issue a key issue for voters at the next general election?
• How can we innovate and rebuild trust in a sector that is reputedly damaged?
   

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