Golden Goal

Sports Marketing

Founded in January 2005 by two management consultants and a part of the Chime Communication group since May 2011, Golden Goal is a Brazilian sport management company whose main objective is to function as a catalyst for the relations between the sports universe and the corporate world. Our team is prepared to contribute with in-depth knowledge of management best practices and thorough understanding of the dynamics of sports as a business. Our diverse business unit structure allows Golden Goal to assure efficient management of projects distributed along the entire value chain of the sport industry.

Golden Goal integrates a mission to actively contribute to the maximization of value created by the Brazilian sport industry and a vision that Golden Goal will come to mind whenever anyone thinks of investing seriously in sports in Brazil. The result is a portfolio of over 50 clients across multiple industries, including some of Brazil’s major brands, in addition to several international clients, leading Golden Goal to continued solid growth since its foundation.

Recent activities include:

• Assisted a number of corporate clients across different industries in the development of strategic plans for investment in sports and sport activation strategies. Recent projects include: HSBC, Visa, GE, Tigre, Editora Abril, among others
• Golden Goal is in charge of planning and managing the sports sponsorship platform for Brasil Foods. It is also commanding the planning and coordination of Brazilian “daily football” activities for Coca-Cola, including agreements with local clubs, federations and championships
• It will act as the local Brazilian arm for the hospitality services for all Johnson&Johnson guests at the FIFA World Cup 2014
• Official and exclusive marketing arm of AC Milan in Brazil, with a broad range of activities such as: summer camps, dedicated Brazilian website, e-commerce, theme parks, incentive trips and CSR projects
• Golden Goal is Botafogo’s exclusive commercial partner for corporate hospitality and manages all 79 skyboxes of João Havelange Olympic Stadium, being responsible for the entire corporate hospitality operations for key clients, such as Banco do Brasil and Bradesco Seguros and CAIXA
• Besides managing the image of FIFA World Champions Bebeto and Leonardo, Golden Goal has also developed solid relationships with Pato, Zico, Cafu, Dida, Serginho, Carlos Alberto Torres, among other renowned football players and legends, promoting several appearances in corporate events

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