PEOPLE Marketing

Marketing Communications Consultancy

PEOPLE Marketing is a marketing communications agency providing a multi-dimensional services in strategy and campaign development, activation management and public relations. We aim to build real and long-term relationships with clients by delivering ideas and efforts that are integral to the growth of their brands and their businesses.

Since our start-up in May 2008, PEOPLE Marketing has successfully developed a number of impactful campaigns. With our turn-key solutions, we have delivered more than 700 events ranging from exclusive dinners for 50 business elites to dance parties for 1,000 party goers, high profile press conferences for 100 media to concert parties for several thousand consumers, generating nearly RMB500 million media value to our clients.

Current activities include:

• Providing national PR support to Remy Cointreau Group on corporate and brand level in China for sustaining PR outreach to key stakeholders
• Activation management and PR maximization of over 100 Dance Parties for Remy VSOP and Club in China in 2013.
• Working with HUGO BOSS and Rockbund Art Museum in Shanghai in the development of communication strategy and program implementation for the inaugural edition of HUGO BOSS Asia Art - Award for Emerging Chinese Artists
• Appointed as the lead communications agency for BMW Golfsport which is an extended role than 2012 program. Our work encompasses BMW Masters, BMW International Golf Cup and BMW Junior Golf Program in China. Communications strategies and messages on BMW Golfsport across the three golf assets were developed. A year-round communication program is also structured by identifying the peak publicity period of each asset which will complement each other
• Working closely with European Tour and Hong Kong Golf Association in establishing Hong Kong Open as one of Asia’s pinnacle and premier professional golf tournaments by generating increasing media publicity and public interest since 2010 
• With the proven track record in sports marketing and second to none media network, PEOPLE Marketing was appointed by European Tour as the communication agency for the World Cup of Golf, the most prestigious team golf tournament in the world since 2008. The scope of work was spanned from communications strategy development to the implementation of a greater-china campaign. 
• Since the appointment by UBS in 2010, the 3-year UBS/F1 PR program has significantly raised brand awareness and delivered brand message - UBS’s commitment to China among upscale and affluent audiences by garnering results in major general interest, business, lifestyle and luxury media outlets.
• Since 2009, PEOPLE Marketing has been working with Ernest Borel in its major events by managing the key elements of activation, PR amplification and celebrity endorsement.

PEOPLE Marketing is part of CSM Sport & Entertainment, a division of Chime Communications PLC and the fourth largest sports marketing agency in the world. CSM Sport and Entertainment is headed by Lord Coe as Executive Chairman, Group CEO Jim Glover and Deputy Chairman Edward Leask. The team manages 575 employees worldwide across 19 offices in 13 countries; Abu Dhabi, Adelaide, Auckland, Cape Town, Dunedin, Doha, Dubai, Glasgow, Hong Kong, London, Madrid, Melbourne, Moscow, Paris, Shanghai, Sochi, Sydney, Rio de Janeiro and Tokyo.

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