Advertising and Marketing Services
Pure Media: Full service media planning and buying agency
In the current communications landscape, effective media solutions require an intelligent and often bespoke approach to create engagement with key audiences in varied and innovative ways. Pure Media is an independent full service media planning and buying agency with experience working on Consumer, B2B & B2C campaigns in the UK, across Europe and Internationally, operating across all potential advertising platforms, including traditional, online and emerging media.
Primary Sector Experience: Finance, Retail, Health & Sports/Events marketing
Current clients include:
Previous sector / client experience includes:
Day to day work includes:
- Detailed analysis of competitor landscape and market sector.
- Development of media strategy aligned with core business objectives.
- Research and insight in to clients business and the target audiences.
- Assessment of media "touch points" throughout the customer journey.
- Strategic planning across multi-media channels at local, national or global level.
- Cost effective implementation of media delivering added value.
- Ongoing campaign management, measurement and optimization.
- Analysis of campaign performance and identification of key learning's.
Recent activities include:
- Multi media global campaign for LCHClearnet (SwapClear) targeting an elusive and influential C-suite audience.
- Media 'outreach' campaigns for various Clinical Trials recruitment programmes in the UK, Europe & Africa for International CRO specialist clients Parexel & Quintiles.
- Developing media strategies and implementing tailored campaigns supporting participation sports events managed by Human Race and Limelight Sports including Etape Cymru, Cycletta & the Energizer Night Run.
- Negotiating campaigns for clients ensuring added financial value and commercial solutions by implementing media business through Corporate trade partners.
- Launching the new TRADE plaform for Forex.com in the UK, Australia & New Zealand driving down cost per acquisition of traded accounts.
- Being appointed to work with new clients including Laithwaite's wine, PennyTalk, Boss Revolution, JLT Thistle, Limelight Sports, Forex.com (Canada) and Abbott Diabetes Care.
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