RM Eclipse

Public Relations

RM Eclipse is the sister agency of the highly successful Reynolds-MacKenzie Public Relations team, and is the newest company at OPEN Health.

RM Eclipse represents the hub for Open Health's international public relations offering. The team provide top level strategic counsel across a full spectrum of PR capabilities, servicing international and local market clients and providing the expertise needed to grow health brands within the increasingly global and rapidly evolving healthcare space. Drawing on Reynolds-MacKenzie's extensive experience across both core and emerging markets, RM eclipse develops and implements creative, innovative PR campaigns that resonate across multinational audiences.

Our services include:

• Strategic media counsel
• Media campaign development
• Global, pan-European and national programming
• Direct-to-consumer campaigns
• HTA communication management
• Internal communications
• Issues management
• Professional relations
• Patient relations
• Advocacy development

Recent activities include:

• RM Eclipse supports the EMEA Janssen team with communications around its oncology portfolio incorporating prostate and ovarian cancer, and a wide breadth of haematology indications. We have recently covered eight major data and regulatory milestones announcements, including multimedia outreach and local market support for the EC appraisal of ZYTIGA's use in a pre-chemotherapy setting.
• As part of an ongoing PR campaign, we oversaw media outreach around The National Institute for Health and Clinical Excellence's announcement that Yervoy, a Bristol-Myers Squibb product, had received a positive recommendation for the treatment of advanced melanoma. Coverage was secured across national print, broadcast and online media with extensive coverage also seen in regional media, medical and trade publications and newswires. The 2012 PR campaign for this treatment generated over 200 items of coverage.
• RM Eclipse launched the highly successful heart check list, developed by Medtronic, to help people reduce their risk of heart attack. This story hit the national press with extensive coverage, including front page of The Daily Express.

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