The Sports Business

Sports Marketing

The Sports Business offers a range of services dedicated to the successful creation and management of sports sponsorships using our core skills of strategy, activation, communications and event management. Our objective is to enhance our client’s business performance by engaging with their audience in a meaningful and memorable way through the medium of sport. With offices in Glasgow and London we are respected throughout the United Kingdom.

Our recent achievements include:

• Planned and delivered communications programme and presentation of Clydesdale Bank Premier League trophy to Rangers FC, live on Sky, creating another 'Helicopter Sunday' as the climax to the Scottish football season
• Strategic design, creation and operational management of a ground-breaking commercial sponsorship programme for a joint venture between LOCOG, the British Olympic Association, the British Paralympic Association and UK Sport; Team 2012 has so far delivered more than £16m for elite sport in the UK
• We created and managed “Carling Hampden Calling”, a competition for football fans to win the chance to pull on the Scotland shirt and play a game of football at Hampden, for Carling, the official beer of the Scotland team
• Delivery of complex multimillion pound Olympic programme to Visa Europe featuring VIP hospitality, event organization, consumer promotions, internal communications and an innovative Facebook Hub
• Sponsorship search for Standard Life with the subsequent negotiation and activation of their sponsorship of British Basketball
• Won the Hollis Sponsorship Award for Most Effective Use of Sports Sponsorship on behalf of Carling for their first season as 'Old Firm' Sponsor
• Created and delivered the 1st Clydesdale Bank Premier League Awards at Kelvingrove Art Galleries, the first for an SPL sponsor
• Represented the City of Glasgow as hosts of the UEFA Champions League Final 2003 and UEFA Cup Final 2007
• Delivered 14 consecutive Scottish FA Cup Finals for Tennents and 11 consecutive Scottish League Cup Finals between Coca-Cola and CIS

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