CSM Strategic appointed to develop Elite Saudi Athlete Programme

As part of a major project to transform the Saudi Arabia Olympic Committee and achieve international sporting success, CSM Strategic has been appointed to lead the development of an Elite Saudi Athlete Programme.

This programme will help to optimise Saudi Arabia’s preparations for Rio 2016, and build a Performance System that will enable the SAOC to identify talented young Athletes, and provide the right long-term support for Saudi Arabia’s athletes in the build-up to the Jakarta 2018 Asian Games and Tokyo 2020 Olympic Games.

The CSM Strategic team will leverage their extensive strategic planning and international sports development experience, as well as utilising the strong CSM capability based in the Middle East. The team will be supported on the project by other international elite sports specialists.

Ian Priest, COO of CSM commented “We are delighted to be appointed by the SAOC on this important project, which aims to transform elite sport in Saudi Arabia. We look forward to working in Saudi Arabia and to developing a strong long term relationship with the SAOC.”

Loay Nazer, Executive Vice Chairman of the Saudi Arabian Olympic Committee, said “We are very pleased to be working with CSM Strategic, who clearly demonstrated how they can help us enhance our capability to develop world-class elite athletes.”

For more information, please contact Sarah Crampton