Essentially client, Vitality, the health insurer, kicks off healthy new rugby partnerships

In deals brokered by Essentially Group, Vitality has been announced as the Official Wellness Partner of England Rugby, Scottish Rugby and the Welsh Rugby Union ahead of the 2015 RBS 6 Nations Championship which kicks off this weekend.

This is part of an innovative health partnership with both the men’s and women’s teams. The agreements give Vitality a wide range of assets, from stadium TV advertising to money-can’t-buy experiences for its members. The partnerships are aimed at raising the profile of health insurance among rugby fans and players alike.

Rugby fans across the UK and the world will see Vitality branding at Twickenham Stadium, BT Murrayfield and the Millennium Stadium. As part of the agreements, new and existing Vitality members will also have the chance to win tickets and signed merchandise, as well as the opportunity to meet star players from both the men’s and women’s national rugby teams.

Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We are excited to be the new Official Wellness Partner of England Rugby, Scottish Rugby and the Welsh Rugby Union – our latest move in our goal of changing health insurance for good.”

Seeking to grow awareness of the brand within the UK whilst promoting the benefits of a healthy lifestyle, the move into rugby further strengthens Vitality’s position in top level sport. Vitality already partners with Arsenal FC, Liverpool FC, and Manchester City FC, as well as cricket Test Match Grounds across the UK. The brand is the title sponsor of the Vitality Run Series and the ITU’s Vitality World Triathlon London.

For more information, please contact Sarah Crampton