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Wednesday, 08 April 2009
Turning Point, the UK’s leading social care organisation, has hired Good Relations, part of the Bell Pottinger group, to raise awareness of its expanding health and social care services.
Good Relations will be charged with developing compelling stories for the media that reflect the organisations’ priority business areas - learning disability, substance misuse and mental health - as well as new and growing areas such as employment, connected care and secure services/criminal justice.
Activity will focus on using national and trade press to reach Turning Point’s key audience of commissioners, policy makers, partners and consumers.
Turning Point was established in 1964 and is best known for its work in the area of drugs and alcohol. In recent years the organisation has expanded significantly and now provides services in more than 200 locations to over 100,000 people a year.
Its Chief Executive, Lord Victor Adebowale, was one of the first ‘peoples peers’ and sits on a number of Government bodies, including the recently launched National Quality Board.
Turning Point’s Head of External Relations, Emily Frith, said that Good Relations was chosen for its track record in developing creative and newsworthy campaigns for clients and for its knowledge of the health and social care sector.
Good Relations Account Director, Kathryn Ager, said the team would focus on promoting Turning Point’s reputation for innovation, excellence and
“We will seek to increase awareness and understanding with as broad a range of journalists as possible, including going beyond the traditional health and social care pages. Turning Point is a key player in an exciting and fast moving sector and we look forward to playing an important part in its growth and development going forward.”
For further information please contact:
Teresa-Ann Dunleavy, Managing Director - Good Relations
Tel: 0207 861 3123