IFA Promotion appoints Teamspirit to take brand forward

IFA Promotion Limited (IFAP), the not-for-profit organisation which promotes the benefits of independent financial advice to consumers and businesses, has awarded Teamspirit its advertising account, following a four-way pitch that included the incumbent agency, The Gate.

Teamspirit, the financial services marketing specialist, has been tasked with developing an advertising campaign that promotes the benefits of truly independent financial advice, re-invigorating the IFAP brand, and highlighting the online resources and 'Find an IFA' search facilities available through www.unbiased.co.uk and www.impartial.co.uk

Jo Parker, Managing Director of Teamspirit, says: “In the highly-complex financial services market, it is of paramount importance that the consumer receives unbiased financial advice so that they can make an informed choice. IFAP exists to promote the benefits of independent financial advice to the public, and provides an easy way to find a local IFA, drawn from IFAP’s database of 9,000 IFA firms UK-wide.

“Via an integrated campaign, Teamspirit aims to inform the public of the benefits of independent financial advice, and the invaluable service that IFAP provides.”

The campaign, which will break early in the New Year, will appear in national and financial services trade press, as well as online.

Karen Barrett, Marketing Director of IFAP, says: “Teamspirit has the right pedigree to take our brand forward. It has a detailed knowledge of the financial services world and maintains a strong strategic platform from which we can re-launch the brand.

“The marketplace is becoming ever more competitive and confusing. Our aim is to untangle the whole process, and to make it more transparent, by supplying unbiased information.”

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For further information please contact:

Karen Barrett
Marketing Director
IFA Promotion
020 7833 3131

Jo Parker
Teamspirit
Tel: 020 7438 9400

1. Independent Financial Adviser Promotion
IFA Promotion was established in 1989 to promote the value and accessibility of independent financial advice to the public. It represents around 9,000 firms of independent financial advisers across the UK and is sponsored by 32 leading financial institutions. In the past 12 months, over 530,000 consumers and businesses used IFA Promotion to find local independent financial advice.

IFA Promotion believes Independent financial advice should be:

• Affordable. The option to take independent financial advice should be available, by right, to all - not just the wealthiest in society.
• Convenient. IFAs should be available in the location of the consumer’s choice, wherever they live in the UK.
• Transparent. It must be clearly transparent to consumers who is able to offer independent financial advice and who is not.

2. Independent Financial Adviser Promotion’s sponsors:
Aberdeen Asset Management
Abbey
AXA Life
Bright Grey
BUPA Health Services
Canada Life Ltd
The Children’s Mutual
Clerical Medical Investment
Friends Provident
GE Life
GMAC Residential Funding
INVESCO Fund Managers Ltd
Legal & General
London Mortgage Company
Lincoln Financial Group
Mortgage Express
National Savings & Investments
NatWest Business Banking
New Star Investment Funds
Norwich Union Life
Old Mutual Asset Managers (UK)
Prudential
Scottish Equitable Plc
Scottish Life
Scottish Life International
Scottish Widows Plc
Skandia UK Group
Southern Pacific Mortgage Limited
Standard Life Assurance Company
Unum Provident
Webline Limited
Zurich Intermediary Group