Paralympic Champion Jonnie Peacock surprises schoolchildren in a hidden camera stunt promoting the 2015 Sainsbury’s School Games

 In the online film, the star sprinter makes a surprise appearance at a regional Sainsbury’s School Games event, taking control of a ‘voice activated’ photo booth. After getting children to complete a number of funny tasks, the London 2012 star photobombed their picture from a hidden window in the photo booth.

Fast Track partnered with CSM colleagues ICON to design and deliver the unique interactive photo experience – which toured four regional events across the UK last week. Over the course of the week, almost 2,000 young athletes entered the experience – which offered the chance for participants to have their photo taken inside the Olympic Stadium. The fully waterproof structure created by ICON also featured MP3 audio, a two way PA system and digital photo printing.

The roadshow also gathered strong media interest – with the activation appearing on BBC regional TV and Jonnie carrying out interviews with The Daily Telegraph, Daily Express, Shortlist, Sport Magazine and First News.

The activity forms part of the #CelebrateSport campaign, devised by Fast Track to promote Sainsbury’s sponsorship of the 2015 Sainsbury’s School Games.

For more information, please contact Jon Wyatt