SFW nets House of Fraser/Barclaycard launch

Stephens Francis Whitson has been appointed to launch the suite of financial services products for the new House of Fraser/Barclaycard joint venture. The agency won the business after a competitive pitch.

The new scheme will launch next year when House of Fraser’s financial services partner switches from the incumbent GE Money to Barclaycard.

Maureen Dunlop, Head of CRM at House of Fraser says, “We were impressed with SFW’s grasp of the brief. They demonstrated an excellent understanding of retail loyalty strategy and financial services marketing. I believe they will be an integral part of our team going forward.”

Ben Stephens, Managing Partner at Stephens Francis Whitson adds, “To be given the opportunity to work with two such stellar brands on a new and exciting proposition is fabulous. We look forward to working with both organisations as we head toward launch and beyond.”

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For more information, please contact Ben Stephens at SFW on Tel: 020 7592 7500 or for more information on SFW visit www.sfwlondon.com