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Wednesday, 23 May 2012
VCCP Health has created a new press campaign for Omega Pharma to launch the new Jungle Formula ‘Outdoor and Camping’ product. The product, particularly suitable for the UK, protects against midges, wasps, mosquitoes, bees and horseflies. The press campaign breaks in the mainstream press this weekend and is the first major press campaign for the brand.
To launch the new product, VCCP Health has tapped into the recession-busting trend of the ‘Staycation’ by featuring barbeques and tents created out of insects. They have also gone one step further to develop a tactical Diamond Jubilee advert which will break in the press before the Jubilee weekend.
“We hope this campaign will help us over-turn consumer perceptions that Jungle Formula is just for the jungle and by doing so, we hope to expand the number of usage occasions for the brand during a summer where Britain will be the place to be.” Yianni Papadopoulos, Marketing Director, Omega Pharma UK
‘We were delighted to win an IPA effectiveness award for our Jungle Formula TV campaign in 2011 and this is the first time we have ever developed a tactical advertising campaign for the National Press…. and what a summer to be doing it!’ Paul Phillips, Managing Director, VCCP Health
Project name: Jungle Formula ‘It’s not just for the jungle’
Client: Omega Pharma
Brief: Announce the launch of the new product ‘Outdoor and Camping’ developed especially for the UK
Creative agency: VCCP Health
Copywriter: Matt Macland
Art director: Brett O’Connor
Planner: Sophie Maunder-Allan
Media Agency: Total Media
Media planner: Danni Smith
Media Spend: £500,000
Art Buyer: Jody Brown
Illustrator: Benedict Campbell
Exposure: 51% at OTS of 3
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Notes to editors:
VCCP Partnership is an integrated communications agency and is currently Marketing’s Agency of the Year. VCCP, which operates in London, Berlin and Prague has built a reputation for work that works and has won more effectiveness awards than any other agency its age.
Clients include O2, comparethemarket.com, easyJet, Carling, Morethan, Tate & Lyle and Jammie Dodgers.
Some Recent activities include:
• Winning Marketing’s Advertising Agency of the Year in December 2011
• Winning Marketing Weeks’ Agency of the Year 2010
• Winning Marketing Magazine’s Advertising Agency of the Year 2009
• Campaign Big Awards Gold for Best Film Campaign, 2011 – More Than Freeman
• Gold Marketing Society Award for Long term Excellence, 2011 – O2
• Gold Marketing Society Award, 2011 – O2
• Gold Marketing Society Star, 2011 – Standard Life
• Gold Effie, 2011 – O2 Prague
Omega Pharma is a global OTC healthcare company with operations in 35 countries across Europe and emerging markets. The UK operation includes iconic brands such as TCP and Buttercup, in addition to breakthrough innovations for weight loss, XLS-Medical and hayfever, Prevalin™ allergy.