Latest film from McLaren and VCCP showcases a different side to McLaren

 Everything moves in slow motion – a dog barks, straining against its lead. As we pan around the car, the headlights illuminate, and the wheels begin to spin. Suddenly, the dreamlike quality of the film is shattered as the car roars into life, disappearing into the rain.

 

McLaren has created this film with VCCP to celebrate the world debut of its latest supercar, the 675LT, at the Geneva Motor Show. Joining the brand’s recently announced Super Series, and staying true to the ‘Longtail’ style which inspires the name, the 675LT has pushed power, performance and design to extremes. The film aims to capture the idea of this extreme, where beauty meets raw power.

 

Jamie Corstorphine, Director of Marketing, says, “The McLaren 675LT unveiled at Geneva is the most track-focused model in the Super Series, following the ethos of the famous McLaren F1 GTR ‘Longtail’ which raced at the end of the 1990s. It re-establishes the McLaren ‘Longtail’ heritage, focusing on light weight, optimised aerodynamics, increased power, track-focused dynamics and driver engagement. Using the tagline, ‘Power. A Beautiful Thing.’ the 675LT is shown in slow motion, but the true power and ability of our lightest ever model is still very apparent.”

 

The McLaren 675LT made its world debut at the 85th Geneva Motor Show, with a clear focus on performance, light weight and ultimate levels of driver engagement – all key attributes of a McLaren ‘Longtail’. Offered as a coupé only, it is the most track-focused, yet road legal model in the McLaren Super Series, with a power to weight ratio that eclipses established rivals. Production will be strictly limited to just 500 examples worldwide.

 

Name: The McLaren 675LT: Power. A Beautiful Thing.

Client: McLaren

Creative agency: VCCP

Creative director: Colin Byrne

Art director: Rob Ganguly

Copywriter: John McLaughlin

Planner: Jenny Unna

Agency producer:  Andy Leahy

Media agency: VCCP Media

Production company: HSI 

Director: Rob Chiu

Producer: Nicola Doring


Editor: Ben Harrex at Final Cut


Post-production:     Electric Theatre Collective

Audio post-production: 750mph (Andy Humphreys)

 

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For further information please contact Olivia Patt, Group PR Manager, on [email protected]

 

 

VCCP is an integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

 

With offices in London, Berlin, Prague, Madrid and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, McLaren, Asda and Coors Light.

 

 

McLaren Automotive is a British manufacturer of luxury, high-performance sports cars, located at the McLaren Technology Centre (MTC) in Woking, Surrey.

 

Following the global launch of McLaren Automotive in 2010, the groundbreaking 12C was launched in 2011, the 12C Spider in 2012, and the limited-run McLaren P1™ went into production in 2013. In keeping with its plan to introduce a new model each year, the company unveiled the 650S, in coupe and Spider form in 2014, and has announced the Sports Series among the models to be introduced in 2015. The brand continues to expand, and McLaren posted a profit during 2013 – only the third year of vehicle production. This was followed in 2014, by a third consecutive year of growth in sales with a record 1,648 vehicles delivered via a dedicated global network of retailers in every major automotive market.

 

Designed for the track; Developed for the road

 

The connection between Formula 1 and road cars at McLaren is a natural process of experience, knowledge, principles and process transfer. Through the integration of 50 years of Formula 1™ racing expertise and knowledge, and over 20 years of heritage in producing landmark sports cars, McLaren Automotive designs, develops and builds a range of technologically advanced and groundbreaking high performance sports cars which are designed to be a no compromise drive on both road and track.

 

McLaren has pioneered the use of carbon fibre in vehicle production over the past 30 years, and since introducing a carbon chassis into racing and road cars with the 1981 McLaren MP4/1 and 1993 McLaren F1 respectively, McLaren has not built a car without a carbon fibre chassis.