VCCP launch new campaign for Hiscox

Thursday, 07 May 2009

Hiscox is launching a new £10 million marketing campaign featuring the strapline “As Good As Our Word”. The premium insurance brand which specialises in Household and Commercial Insurance is proud to reinforce its absolute commitment to integrity, excellence and trustworthiness.

This is the first work to be unveiled by new agency VCCP, which is producing a fully integrated campaign that will encompass print, outdoor, online and DM. The campaign launches today and will develop through a number of creative executions which will roll out throughout 2009.

Glenn Caton, Sales and Marketing Director at Hiscox commented “Over the last 3 years we have more than trebled awareness of Hiscox amongst our target audience and succeeded in differentiating ourselves from the commoditised insurance category.  We are excited with the new campaign,which we believe brings to life the ethos of our Chairman, Robert Hiscox in a compelling, relevant and distinctive way. 

Ian Priest, Founding Partner at VCCP, added: “We’re delighted to be working with such a forward thinking business and are very proud of the core idea we’ve developed together which we are confident will evolve the brand Hiscox to its next level”.

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For further information please contact:

Glenn Caton, Sales and Marketing Director, Hiscox  0208 4486261
Ian Priest, Founding Partner, VCCP    07956 300491
Sarah Adamson, Marketing Manager, VCCP   07709 484636

Editors Notes:

An integrated communications agency pioneering a new approach, VCCP has a well earned reputation as one of the most innovative agency forces working in the UK.

VCCP creates visual narratives, based on the principle that brands need to make an immediate visual impression to have an impact. Clients include O2, Comparethemarket, Muller, COI, and London Olympics 2012.

The agency has also built a reputation for work that works. VCCP has won five IPA Effectiveness Awards between 2004 – 2007 including Gold and Grand Prix for O2 and The Effectiveness Agency of the Year (billings below £100m).

Recent activities include:
• Winning Muller Fruit Corners business
• Creating the most talked about campaign of 2009 with’s launch of Aleksandr the meerkat
• Launching The O2 now the world’s most popular entertainment venue
• Launching the Government’s high profile Alcohol Harm Reduction campaigns
• Becoming the first creatively led advertising agency in the UK to launch a specialist search marketing agency, VCCP Search

About Hiscox

Hiscox, headquartered in Bermuda, is an international specialist insurance group listed on the London Stock Exchange (LSE:HSX). There are three main underwriting parts of the Group – Hiscox Global Markets, Hiscox UK and Europe, and Hiscox International.  Hiscox Global Markets underwrites mainly internationally traded business in the London Market – generally large or complex business which needs to be shared with other insurers or needs the international licences of Lloyd’s. Hiscox UK and Hiscox Europe offer a range of specialist insurance for professionals and business customers, as well as high net worth individuals. Hiscox International includes operations in Bermuda, Guernsey and USA.  Hiscox Insurance Company Ltd, Hiscox Underwriting Ltd, Hiscox ASM Ltd and Hiscox Syndicates Ltd are authorised and regulated by the Financial Services Authority.

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