Maurice returns to our screens in latest BetVictor campaign by VCCP

Tuesday, 03 March 2015

It’s quiz time for the infamous Maurice as he returns in the first of a series of three new adverts for BetVictor.
 
The adverts, which were created by VCCP, champion BetVictor’s non-football offering and each focuses on a different sport – horse racing, tennis and cricket.
 
Each of the 30-second ads features Maurice, played by Paul Kaye of ‘Dennis Pennis’ fame, as three different sportsmen, being questioned on a number of random general knowledge subjects. The quizmaster is played by comedian Paul Garner. The final question asks where to go to bet on Maurice’s specialist sport. The answer of course, is BetVictor.
 
The end tagline will highlight BetVictor’s latest customer promotion or their welcome bonus offer, of up to £25.
 
Anton Bell, BetVictor CMO, said:
 
"Our Maurice character has quickly become one of the most instantly recognisable advert stars on TV today and Maurice in the ‘hot seat’ provides us with a platform to communicate to the wider betting audience, across the many sports set to dominate the British spring and summer."
 
Julian Douglas, Vice Chairman at VCCP, added: 
 
“The latest series of Maurice ads work as a suite promoting BetVictor’s non-football offering. We’re pleased to be able to cover different business priorities for BetVictor while keeping the humour and tone of the brand.”
 
The first spot, “Jockey”, which focuses on BetVictor’s racing offering, will promote BetVictor’s standout offer on day one of Cheltenham – Willie Mullins to train a winner at 6/1.
 
The first ad launches on 2nd March in the week before Cheltenham.
 
-- ENDS --
 
Client: BetVictor
Creative agency: VCCP
Creative director: Colin Byrne
Art director: Alvaro Rivera
Copywriter: Tom Juneau
Planner:  Simon Gregory
Agency producer:  Charlotte Trotman
Media Agency: Mediacom
Production company: VCCP Kin
Director: Jon Riche
Post-production: VCCP Kin
Audio post-production: Pure Soho
 
For further information please contact Olivia Patt, Group PR Manager, on [email protected]
 
Notes to editors:
 
About BetVictor:
 
BetVictor is one of Europe’s leading and most distinctive betting companies. Established in 1946 BetVictor has over half a million customers in 160 different countries and has a reputation for being pioneers and innovators in the gaming industry with a desire and willingness to meet and satisfy the changing needs and expectations of its expanding global customer base.
 
About VCCP
 
VCCP is an integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.
With offices in London, Berlin, Prague, Madrid and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, McLaren, Asda and Coors Light.