VCCP launches second element of latest brand campaign for Macmillan Cancer Support

 

Today sees the launch of the second ad, ‘Mist’, in the latest brand campaign for Macmillan Cancer Support, created by VCCP, which builds on the charity’s proposition that no one should face cancer alone. 

 

Despite the fact that nearly all of us will be affected in one way or another, cancer can be a very isolating place. This powerful insight has been heard time and time again from people living with cancer. Macmillan and VCCP have captured the essence of this and used the metaphor of the loneliest place to develop the latest campaign.  

 

This second element of the campaign is part of a new strand of work that focuses on Macmillan’s ambition to not only improve the lives of everyone living with cancer, but to inspire millions of others to do the same. Macmillan is providing advice and inspiration for those wanting to become part of the solution. This part of the campaign makes use of a number of different media including OOH and digital, which aim to showcase stories from real people with cancer who had a friend reach out to them, explaining what a difference their support made.

 

Carly Wilson, Head of Brand Advertising and Campaign Integration says, “We’re really excited about this development of our Not Alone campaign. As well as creating cut through in such a busy marketplace, we hope it will help us engage with a new audience and encourage them to reach out to someone they know with cancer. Our new digital hub, The Source, is full of great tips and inspiration to help people do just that. With 2.5 million people now living with cancer in the UK, it’s vital that we inspire people to support each other as well as support Macmillan to continue to grow our services.”

 

Lauren Ince, Head of Account Management at VCCP says, “When we started working with Macmillan we set out to help ensure that ‘No one should face cancer alone.’ This new strand of the campaign is an exciting development in us delivering on that strategy, encouraging everyone to be part of the solution.  This element of the campaign will continue to grow and develop in the coming year as we find interesting ways of inspiring people to get involved.”

 

Macmillan Cancer Support offers free medical, emotional, financial and practical support to everyone who is affected by cancer in the UK - both people living with a diagnosis and all those who love them. To ensure Macmillan can continue to be there for everyone who needs them, they need to inspire as many people as possible to get behind the charity and help fund their vital services. Macmillan was recently named Brand of the Year by the Marketing Society.

 

Jason Watts, Lead Flame Artist at Finish post production says, “It’s always great being creatively involved on projects. There was collaboration from all parties, from the client, agency, director, editor and post, each happy to adapt their thinking to make the best possible result. I think the result speaks for itself, it was thoroughly enjoyable and I’m proud to have been part of it.”

 

- ENDS -

 

For further information please contact Emma Guise in the Macmillan PR team, on 020 7840 4790, or Olivia Patt, Group PR Manager at VCCP on [email protected]

 

To find out more about the Not Alone campaign, visit www.macmillan.org.uk or visit The Source at www.macmillan.org.uk/source 

 

Notes to editors:

 

 

When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything. 

 

That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.

 

To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk

 

 

VCCP is an integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

 

With offices in London, Berlin, Madrid, Prague and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, McLaren and Coors Light.

 

 

Finish is a high-end Grading and Visual FX studio collaborating with the advertising, film and music industries.  We are an independent company with a team of multi-disciplined creatives who work with established clients alongside a strong will to engage with new and exciting talent. Our focus is on people, the experience and doing great work.