VCCP launches Mullerlicious Ad Starring Nicole Scherzinger

VCCP has created a new Müller ad starring global popstar and X Factor judge Nicole Scherzinger. The spot, called ‘Müllerlicious’, is the first ad introducing a brand new range of luxury yogurt desserts produced by Müller.

The new Müller range is called Müller De Luxe Corner. De Luxe is aimed at the luxury end of the yogurt market and launches with four unique and exciting flavours: After Dinner Mint, Crème Praline, Marc De Champagne and Coconut Dream. The De Luxe brand offers triple taste sensations: a coulis or smooth chocolate underlayer, layered with thick creamy yogurt blended with whipped cream and topped with gourmet confectionary toppings.

To  launch the new luxury range, ad agency VCCP has created a spot starring the former Pussycat Doll frontwoman Nicole Scherzinger. In the ad the glossy-haired Scherzinger wears a champagne-coloured silk dress. She reclines on a large sofa, peels the lid off a Marc De Champagne Müller De Luxe Corner and indulges in the luxury, chocolate truffle topped yogurt. As she does so, Scherzinger says softly: “Hello, my precious Müller De Luxe Corner”. The ad ends with Scherzinger licking her fingers and saying: “I call it Müllerlicious”.

The ad is a homage to the famous nineties ad starring the original supermodel Naomi Campbell, which sees Campbell recline on a sofa and indulge in a creamy Müller Fruit Corner.

The new Müller ad starring Nicole Scherzinger breaks on Wednesday 8th May and will run until December, wih the end frame switched throughout the bursts of activity to support the different flavours. The TV campaign is supported by PR activity.

Creds

Project name: Müller de Luxe Corner launch
Client: Michael Inpong, Marketing Director
Creative agency: VCCP
Creative director: Mark Orbine
Art director: Chris Willis 
Copywriter: Lucy Dale
Planner: Stephanie Tuesley
Account director: Jane Aitchison
Account Manager: Alexandra Humpherys
Agency producer:  Sasha Mantel
Media Agency: Mediacom
PR agency: Talk PR
Production company: Partizan
Director: Niall Downing
Producer: Alex Katz
DOP: Simon Chaudoir
Post-production:The Mill
Audio post-production: Wave

- ENDS -

For further information please contact Katherine Levy, Group PR Manager at VCCP on 44 (0) 7912 415 880 [email protected] or visit www.vccp.com

Notes to editors:
VCCP is an integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.
 
With offices in London, Berlin, Prague, Madrid and Sydney, VCCP produces award winning work for clients including O2, comparethemarket.com, easyJet, McLaren and Coors Light.

VCCP believes that the best measure of creativity is cultural impact and the primary goal remains to produce things that people want to talk about and interact with. Their preoccupation is not only to deliver information but to facilitate interaction by creating communications of true and lasting consumer value. Simply put, they populate culture.