VCCP WINS LAND SECURITIES LAUNCH FOR ‘TRINITY LEEDS’

Land Securities – the UK’s largest property company and member of the FTSE 100– has appointed VCCP to the  launch of its Trinity Leeds retail and leisure destination , following a pitch facilitated by the AAR against Saatchi&Saatchi, Albion and Mcgarrybowen.

The £350m development, currently under construction in the heart of Leeds city centre will launch  in spring 2013.  It will comprise over 120 retailers & restauranteurs, and will lift Leeds from 7th to 4th in retail destinations in the UK. Featuring the best international, national, and local brands including  many brands new to Leeds, andit will transform shopping in the North and is game changing for retail destinations.  It will be the biggest shopping centre launch since 2011, and the only major launch in 2013 firmly placing Leeds on the retail map.

The Trinity Leeds appointment follows VCCP’s successful pitches for Land Securities’ ‘One New Change’ and Victoria launch projects, but will be handled by a separate team within the agency.

Catherine Thomas, Head of Marketing at Land Securities, said: “This is a huge and unique launch for us, and for the city of Leeds, so we need ideas which are truly fresh for the sector.  VCCP clearly understood what makes Trinity Leeds unlike any exisiting retail space, and they blew us away with the scale and freshness of their ideas.”

Oliver Lewis-Barclay, Business Director at VCCP, said: “We’re delighted to have won the chance to grow our relationship with Land Securities, especially as Trinity Leeds is going to be such a high profile launch and destination”. 

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For further information please contact Stephanie Brimacombe at VCCP on 020 7592 7478,  stephanieb@vccp.com

Notes to editors:

VCCP Partnership is an integrated communications agency and is currently Marketing’s Agency of the Year. VCCP, which operates in London, Berlin and Prague has built a reputation for work that works and has won more effectiveness awards than any other agency its age.

Clients include O2, comparethemarket.com, easyJet, Carling, Morethan, Tate & Lyle and Jammie Dodgers.

Some Recent activities include:

• Winning Marketing’s Advertising Agency of the Year in December 2011
• Winning Marketing Weeks’ Agency of the Year 2010
• Winning Marketing Magazine’s Advertising Agency of the Year 2009
• Campaign Big Awards Gold for Best Film Campaign, 2011 – More Than Freeman
• Gold Marketing Society Award for Long term Excellence, 2011 – O2
• Gold Marketing Society Award, 2011 – O2
• Gold Marketing Society  Star, 2011 – Standard Life
• Gold Effie, 2011 – O2 Prague