Communications "re-set" blog

The following is my CEO Statement from our 2009 Annual Report which is a bit long but reflects our views on "Re-Set". 

Thanks to Stu Parkinson at VCCP, here's 8 ways digital's re-setting communications.  Click here to read: http://www.campaignlive.co.uk/news/984994/Close-Up-drive-digital-marketing-forward-2010/?DCMP=ILC-SEARCH  Chris Satterthwaite

Did the Grateful Dead and David Bowie foresee the re-set world of music and marketing in general?

http://www.guardian.co.uk/technology/2010/feb/21/the-networker-john-naughton

Chris Satterthwaite
 

People today get their news from a variety of sources during any given day – an insight which has driven a multi-media revolution at the BBC and other new organisations.

Peter Horrocks, the new Director of Global News at the BBC, was the man who managed the revolution at the BBC – transforming 21 different news platforms into one of the biggest multimedia newsrooms in the world.

The debate on whether ‘ethical spend’ declines in a recession is in full flow.  Are consumers still making ethical choices?  Has the recession had an impact?

In almost every walk of life we sense that the world has been re-set.  The recession, the explosion of technology, the social revolution – all have combined to create a perfect storm of change.  For governments, businesses and brands there is a new normal. But what is it?

We live in a world that has been re-set.  There can be no return to business as usual.  The recession, the technology explosion, the social revolution – all have combined to create a perfect storm of change.  Good and bad news travels at blinding speed across a vast network of connected people, more prepared to listen to each other than governments, companies or brands.

In this world, our communications planning and thinking needs to be re-set too.  We need insight faster, cheaper and we need it to be truly authentic.  But how do we get it?

I don’t have anything to add to this really. If it’s good enough for P&G it’s probably good enough for the rest of us.

Thanks to Matt Brittin and Peter Cory at Google, I am now able to review search volumes on Google without calling Paul Mead at VCCP Search.  Unsurprisingly, volumes for both celebrities at their moment of notoriety have grown by + 1,000s% in the past two weeks.  But I have a prediction.  The Henry search volumes have declined to near pre- ‘hand ball’ levels from 18th November - 29th November.  I don’t believe the

By Deborah Mattinson

Christopher Satterthwaite’s blog here last week rightly observes that, if stakeholder value is set to replace shareholder value, the role of PR and communications becomes ever more vital. This idea is at the heart of our thinking about how the research function will transform in the new, post credit crunch business world.

At the excellent Marketing Society’s 50^th Anniversary Conference Professor Hugh Davidson http://www.marketing-society.org.uk/non-member/knowledge-zone/Pages/seven-ways.aspx made a presentation about how good companies would perform in 2059 (i.e. 50 years ahead).