Business News - July 2009

    • Thursday, 30 July 2009

      MÜLLER® RICE ADDS THIRD ‘SURPRISINGLY NICE’ AD EXECUTION BY VCCP

      Leeds couple Lucy Hind and Alan Lane are the stars of the third and latest execution to be unveiled in the Müller® Rice ‘Suprisingly Nice’ advertising campaign by VCCP which first hit the airwaves in May.The new 20-second execution will herald the start of a new four-week TV burst for Britain’s...

    • Tuesday, 28 July 2009

      NEW MD BACK TO HIS ROOTS FOR PTARMIGAN BELL POTTINGER

      Leeds-based public relations consultancy, Ptarmigan Bell Pottinger has appointed Nathan Lane as managing director.Leeds-born Nathan joins from Golley Slater PR in Birmingham after four years as MD, where he was responsible for a wide range of national and regional business-to-business and consumer clients including the Army, Skoda, Yorkshire Bank and...

    • Thursday, 23 July 2009

      Resonate achieves PR industry standard

      The Public Relations Consultants Association (PRCA) has awarded Resonate its Consultancy Management Standard – the gold standard of service for the PR industry.The internationally recognised Consultancy Management Standard (CMS) is the industry’s quality certification system for public relations firms, and only about 140 of the UK’s 2,000+ PR consultancies have...

    • Wednesday, 22 July 2009

      VCCP BLUE CREATES MULTI-CHANNEL CAMPAIGN FOR THE LORD’S TAVERNERS

      VCCP Blue has created a new campaign for The Lord’s Taverners that will feature across various media channels this summer, capitalizing on the renewed interest in cricket that The Ashes series creates.The Lord’s Taverners is one of the UK’s leading youth sports and disability charities and the official charity of...

    • Monday, 20 July 2009

      Bell Pottinger puts charge into LapCabby’s profile

      Bell Pottinger has won a contract to raise the profile and reputation of LapCabby, a leading classroom technology solution that manages the storage and charging of laptop computers.The campaign will be delivered by Macclesfield-based Bell Pottinger North, the North’s biggest public relations consultancy.Bell Pottinger North will use media relations to...

    • Friday, 17 July 2009

      Müller® Healthy BalanceTM Ad Campaign Created by VCCP Focuses on Breakfast

      A new TV and consumer press advertising campaign created by VCCP for the Müller® Healthy BalanceTM Corner® brand which was re-launched last month (June), aims to encourage consumers to start their day with a pot of Müller® Healthy BalanceTM Corner® as part of a major push to increase yogurt consumption...

    • Tuesday, 14 July 2009

      Henry VIII's Flagship, Mary Rose, to be aided by Bell Pottinger

      The Mary Rose Trust, the charity preserving the flagship of Henry VIII’s fleet and the 19,000 artefacts recovered from her, has appointed Bell Pottinger to undertake public relations and related brand support work.Bell Pottinger’s Business & Brand will work with the Mary Rose Trust around ambitious plans to establish a...

    • Wednesday, 08 July 2009

      VCCP launches it’s latest ad for comparethemeerkat.com featuring meerkat marionette theatre

      The latest in VCCP’s series of ads for comparethemarket.com breaks this weekend continuing the hugely successful comparethemeerkat.com campaign featuring idiosyncratic Russian meerkat, Aleksandr Orlov.The ad, which sees Aleksandr making use of his lavish marinonette theatre and a salami in order to tackle the ongoing confusion between his website and comparethemarket.com,...

    • Tuesday, 07 July 2009

      McDonald’s UK appoints VCCP

      VCCP selected as McDonald’s new employer brand agency.McDonald’s has announced the appointment of consumer advertising agency, VCCP, to oversee its employer brand and recruitment advertising business.The appointment follows a three-month pitch process led by Oystercatchers as part of a strategic review to assess the role of McDonald’s employer brand work.This...

    • Monday, 06 July 2009

      VCCP Blue to advertise Aer Lingus increased network

      Aer Lingus, the low cost carrier to Europe, have launched a further 6 new routes to their UK – Europe network. The new routes will commence from October however bookings are available now. VCCP Blue will continue to develop their integrated campaign encompassing the new routes.The announcement of the new...

    • Friday, 03 July 2009

      Domainex Appoints De Facto Communications as PR Specialists

      De Facto Communications, part of the Bell Pottinger Group, is pleased to announce that it has been appointed by Domainex as the company’s full service communications agency. Founded in 2002, Domainex specialises in the provision of protein science and medicinal chemistry services to both large pharmaceutical and biotechnology companies and...

    • Thursday, 02 July 2009

      Waitrose partners with Bell Pottinger North

      Waitrose has selected Bell Pottinger North as a communications partner for community consultation projects across the UK.The Consultancy will be working closely with Waitrose to engage with local communities and seek feedback that will be used to support planning applications for new Waitrose shops. The campaigns will incorporate a wide...

    • Thursday, 02 July 2009

      Opinion Leader appointed to new COI Market Research Framework

      Opinion Leader has been appointed to the new Central Office of Information (COI) Market Research Services Framework after an extensive tendering process.The framework covers various research methods such as qualitative and quantitative (face-to-face, telephone, online), desk research and deliberative research – the latter a method of which Opinion leader has...

    • Thursday, 02 July 2009

      Shop Direct Appoints VCCP to Launch New Brand

      Shop Direct Group has announced it has appointed VCCP to manage its advertising for its exciting new brand VERY.The contract will begin immediately, with effect from 26th June, 2009.The London-based agency will be responsible for all integrated above-the-line advertising and viral and digital support.Alison Broadhurst, Shop Direct Marketing Director, said:...

    • Wednesday, 01 July 2009

      Clipper Marine Appoints Fast Track Sailing as their European PR Agency

      Clipper Marine, the UK distributors for both Bavaria Power and Sail as well as the UK and Balearics distributor for the Azimut Motor Yachts, has appointed Fast Track Sailing as its European Public Relations Agency.Clipper Marine has been established for 2 years and has expanded to 4 offices based in...