Business News - July 2010

    • Friday, 30 July 2010

      Comparethemarket.com to launch third part of Aleksandr Orlov’s family trilogy by VCCP

      Comparethemarket.com is to release the third instalment of Aleksandr Orlov’s 2010 trilogy of adverts on Sunday 1st August. The latest advert titled Streets of Ambitiousness follows two previous commercials Journey of Courageousness and Battle of Fearlessness which aired earlier this year. The new ‘mini film’ will conclude a three part...

    • Friday, 30 July 2010

      QVC in upmarket mailing push for new customers with SFW

      QVC, the television and online shopping channel, is overhauling its mailing strategy to attract more upmarket customers by promoting the top brands it sells.The first stage of the strategy, devised by Stephens Francis Whitson, has seen the welcome pack – which is mailed to new customers when they make their...

    • Thursday, 29 July 2010

      HARVARD PR WINS SENNHEISER CONSUMER ELECTRONICS ACCOUNT

      World leader in consumer electronics headphones and headsets chooses Harvard to lead its brand lifestyle communicationsJuly 8, 2010, Harvard PR, part of the Bell Pottinger Group, has won the UK consumer electronics account for Sennheiser.  The German manufacturer of headphones and headsets aims to increase its appeal beyond an audio-savvy...

    • Thursday, 29 July 2010

      LITHIUM Technologies Selects Harvard PR Agency for UK and European Markets

      Bell Pottinger technology specialist to help Lithium extend Social CRM and Customer Community Leadership Harvard PR, part of the Bell Pottinger Group, has been selected to help facilitate the brand enhancement and thought leadership of Lithium Technologies in the European market.  Lithium Technologies is the leading provider of Social CRM...

    • Tuesday, 27 July 2010

      Beale Poaches Squires from Toluna

      The Research & Engagement Division of Chime Communications plc today announced the appointment of Mark Squires as Group Operations Director. Squires joins the Division from Toluna, where he currently holds the operational role of European Client Services Director with responsibility for project delivery across Europe. Squires will work across the...

    • Monday, 26 July 2010

      PELHAM BELL POTTINGER APPOINTED BY HYPERION GROUP

      Pelham Bell Pottinger, part of the Bell Pottinger Group, has been appointed by Hyperion, the international group, to handle corporate and financial PR in the run-up to the company’s proposed IPO in 2012. The account will be led by James Henderson, managing director of Pelham Bell Pottinger, and Damian Beeley,...

    • Thursday, 22 July 2010

      SFW promotes More Th>n insurance with ‘stand by your van’ campaign

      More Th>n is targeting white van man by urging drivers to ‘show the love’ to their vehicles, in a new direct mail campaign to promote the company’s van insurance products.The drive, devised by Stephens Francis Whitson, highlights how in many cases van drivers use their vehicles as their office and...

    • Wednesday, 21 July 2010

      More Th>n talks up word of mouth strategy in SFW mailing campaign

      More Th>n Business is urging existing customers to ‘spread the word’ about the company’s insurance products by tapping into the business mindset of giving personal recommendations.Rather than leading on the traditional incentives based approach, a direct mail campaign, devised by Stephens Francis Whitson, promotes the fact that word of mouth...

    • Friday, 16 July 2010

      Freesat selects VCCP as creative agency

      Subscription-free digital satellite TV service Freesat has selected VCCP (Vallance Carruthers Coleman Priest) as its creative advertising agency.Part of the Chime Communications group, VCCP has been tasked with developing brand communication across traditional and digital media, to help Freesat build on its impressive performance of securing more than a million...

    • Thursday, 15 July 2010

      Investec extends sponsorship of New Zealand rugby brokered by Essentially

      Investec extends Tri Nations deal and takes new naming rights for Super RugbyInternational specialist bank and asset manager Investec has signed a deal to extend their existing sponsorship of the Investec Tri Nations in New Zealand for a further five years and to take the New Zealand naming rights for...

    • Thursday, 15 July 2010

      Horack joins Opinion Leader

      Chime Communications plc today announced the appointment of Sarah Horack as Research Director at Opinion Leader. Horack will join the business in mid-July working from Opinion Leader’s London offices. With extensive expertise in political, social and public policy research, Horack will lead the research team in this sector, reporting to...

    • Wednesday, 14 July 2010

      PELHAM BELL POTTINGER ADVISES PROJECT NEW BANK

      Project New Bank, the vehicle being set up by Lord Levene to establish through acquisitions a significant share of the UK’s retail and SME banking market, has been working with Pelham Bell Pottinger to handle its communications.The Pelham Bell Pottinger team of James Henderson, Olly Scott and Sam Boston, has...

    • Wednesday, 14 July 2010

      Energy Saving Trust appoints Stephens Francis Whitson

      Stephens Francis Whitson has been appointed to work with the Energy Saving Trust, the UK's leading organisation set up to try and prevent climate change by helping everybody to cut carbon dioxide emissions, in the development of their business customer communications.The first stage of the partnership will see SFW review...

    • Thursday, 01 July 2010

      VCCP IN GERMANY HAS SCOOPED ALICE BROADBAND ACCOUNT

      As a result of the successful work that VCCP Berlin has created for o2 Germany, the agency was handed over the Alice broadband marketing and communication account. From July on VCCP will be their lead agency in Germany.VCCP Berlin was founded in 2008 to serve the needs of the o2...