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Thursday, 29 November 2012
Fast Track has retained its position at the top of Marketing Magazine’s sponsorship agency list for a seventh consecutive year.The influential list that ranks sponsorship agencies in order of annual fee income placed three companies of CSM, a division of Chime Communications PLC, in the industry’s top 15.In addition to...
Friday, 23 November 2012
Stuart Higgins Communications is delighted to announce that they will be handling all media relations for The Coronation Festival 2013. This unique event will see the Gardens of Buckingham Palace opened to the public to celebrate the 60th Anniversary of The Queen’s Coronation (11*-14th July 2013).Over 200 companies awarded the Royal...
Friday, 23 November 2012
As part of Comparethemarket.com's sponsorship of Coronation Street, VCCP has created a film showing Russian meerkats composing an ode to Weatherfield. In the work, the brand character Aleksandr Orlov performs with a meerkat band. Release online, the film gained 1.2 million views on YouTube overnight. It will also be shown...
Thursday, 22 November 2012
22 November 2012International sports marketing agency Fast Track led the way with a trio of awards for ‘Most effective sponsorship activation in sport and Leisure’ at the Field Marketing & Brand Experience awards held at London’s Marriot in Grosvenor Square on Wednesday.Fast Track won the ultimate Grand Prix prize for...
Thursday, 22 November 2012
Today leading local research provider, Facts International, presented charity Kent Air Ambulance with a cheque for £1000 in support of their great work helping save lives in the region.Voted as charity of choice by Facts International’s staff, Kent Air Ambulance was appointed as Facts’ official charity in September 2012 and...
Friday, 16 November 2012
The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets elBulli's head chef.We'd been talking about Cannes and the superstar keynote speakers that had spoken recently - the likes of Bill Clinton and Kofi Annan. I was asked "If you could get anyone to...
Friday, 16 November 2012
HSBC and Fast Track were announced the Gold winner for the Excellence in Sponsorship Activation category at Marketing magazine's inaugural Marketing Excellence Awards Hong Kong 2012 this week.The winning entry was for the activation of HSBC’s sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens.Held at the Sheraton...
Thursday, 15 November 2012
CIE, Chime’s Insight and Engagement Group, has today announced the appointment of Sarah Houghton, a commercially minded business leader with over 20 years’ experience in the sector, as Director at CIE Group. Houghton’s previous position was at Nunwood Consulting, where she was most recently the Managing Director of Europe, also...
Monday, 12 November 2012
Molson Coors is today launching a £1.8 million marketing campaign for Carling Zest, the limited edition seasonal lager from Carling. Building on a launch campaign that exceeded all sales expectations this summer, Carling is launching its limited edition follow-up, blended with a hint of Spiced Orange, especially for the winter...
Monday, 12 November 2012
13 November 2012International Sports Marketing Agency, Fast Track, has been appointed by the Youth Sport Trust (YST) to deliver the Sainsbury’s 2013 School Games finals which are to be hosted in Sheffield from 12-15 September 2013.Following a competitive pitch process Fast Track were selected to deliver the overall event management...
Monday, 12 November 2012
Drinks manufacturer SABMiller has awarded the Pilsner Urquell global consumer account to Good Relations.A SABMiller spokesperson said: "The Pilsner Urquell global brand team is working with Good Relations, who will provide content development and additional PR elements to help tell the story of this unique beer!"The brief will include strategy...
Thursday, 08 November 2012
Pilsner Urquell is the flagship brand of SABMiller and is known for being the world’s first Pilsner. The brand’s International Master Bartender competition has been run by Essentially for the last seven years and aims to seek out the most talented and dedicated bartenders who can act as ambassadors for...
Thursday, 08 November 2012
World-leading sports event branding specialist Icon lived up to its sobriquet when the company was awarded Gold at the 2012 International Sports Event Management (ISEM) awards. Icon's work on this year's Euro 2012 Football tournament for UEFA was recognised in the Event Look Category, beating a number of other highly...
Wednesday, 07 November 2012
The Fast Track Sailing team have returned from managing the first edition of the Nord Stream Race, a race across the Baltic Sea from Saint Petersburg to Helsinki, Gotland (Sweden) and finishing in Greifswald, Germany for their client Saint-Petersburg Yacht Club.Five Swan 60s completed the 750 nautical race through the...
Wednesday, 07 November 2012
Last season's RPA Players Player of the Year, Aviva Premiership winner, and Essentially client Nick Evans has re-signed a three-year deal to stay at Harlequins until 2016.Widely regarded among the best fly halves in world rugby, Nick made the first of his 16 appearances for New Zealand against England in...
Tuesday, 06 November 2012
VCCP Share has been appointed by the new coffee shop brand, Harris + Hoole, to oversee its social media strategy as it grows its estate following the launch of shops in Amersham, Uxbridge and Ruislip. VCCP Share successfully pitched against two other undisclosed agencies with a proposal that uses social...
Tuesday, 06 November 2012
Saturday saw the launch of VCCP’s new TV campaign for family history website Ancestry.co.uk, showcasing the wealth of military records available to search on the site, many of which will be free to access in the lead up to Remembrance Day.The campaign, entitled ‘Blacksmith’s Boy’, aims to inspire people to...
Tuesday, 06 November 2012
London, 6.11.12: Leading industry figure, Crispin Beale, CEO of CIE, has been appointed to the newly formed Civil Aviation Authority Consumer Panel in a move to provide a more holistic consumer perspective on the CAA's work. As the head of one of the leading research agencies in the UK, Crispin’s...
Tuesday, 06 November 2012
Facts International, one of the UK’s leading research providers, today played host to Damian Green MP for Ashford and Minister of State responsible for Policing and Criminal Justice.Arranged by Kent Invicta Chamber of Commerce, Mr Green visited Facts International to better understand its role as one of Ashford’s largest private...