Business News - October 2014

    • Tuesday, 28 October 2014

      CSM joined by leading US sponsorship sales agency, SJX, based in Connecticut

      In a deal announced by Jim Glover, Chief Executive, CSM Sport & Entertainment and Harlan Stone, SJX Managing Partner, SJX has been acquired as a wholly-owned subsidiary and is the most recent step in CSM’s growth plan in the US market. The addition of SJX to CSM’s portfolio comes one year...

    • Friday, 24 October 2014

      CSM Strategic works with AFFA to help Baku secure EURO 2020 Host City status

      Elkhan Mammadov, AFFA’s General Secretary commented “We are very excited and extremely proud that Baku has been selected as a UEFA EURO 2020 Host City. This is a ‘once in a lifetime’ opportunity for Azerbaijan. Our football-mad population, with over 50% aged under 30 is ready to be inspired by...

    • Tuesday, 14 October 2014

      Specialist insurer Hiscox returns to TV with a UK advertising first

       Specialist insurer Hiscox is about to unveil its latest TV advert, reinforcing its home insurance credentials with the strapline ‘as your home becomes more important, so does your insurer’.The advert uses a 3D projection mapping technique, in an advertising first conceived by Hiscox and VCCP. Hiscox's comprehensive home insurance is...

    • Monday, 13 October 2014

      Good Relations bolsters consumer division with appointment of former Express Showbiz Editor

      Good Relations, one of the North West’s largest consumer PR consultancies, has bolstered its consumer division with the appointment of Leigh Purves, former Daily Express showbiz editor and well-known television entertainment pundit.  Yorkshire-born Leigh joins the group’s Cheshire office as associate director, where she will use her extensive knowledge of...

    • Monday, 13 October 2014

      Good Relations win Stevie Award for Global PR Campaign

      Chime’s PR and brand communications agency, Good Relations, has won Global Campaign of the Year (B2B) in the prestigious Stevie® Awards, in recognition of the ‘Comfort’ campaign it created for client Airbus – the most successful campaign in Airbus’ history.The campaign made the world of aviation realise that when it...

    • Tuesday, 07 October 2014

      ICON wins the VM and Display Award for Most Outstanding Feature / Prop

       ICON were recognised for the exciting and innovative visual experience we gave Vertu at Selfridges. Earlier this year they replicated the Vertu Constellation advertising campaign using a mannequin wearing a cat head, dressed in a flowing gown encrusted in butterflies. The range of luxury phones sat on a bespoke plinth...

    • Tuesday, 07 October 2014

      ICON provides backdrop to Ryder Cup success

       Taking place at Gleneagles from September 23rd to 28th, The 2014 Ryder Cup saw success not only for the European Team, but also for all those involved behind the scenes in staging one of the world’s largest sporting events. Leading branding specialist ICON played a major operational role, delivering The Ryder...

    • Friday, 03 October 2014

      VCCP Kin gets bloggers buzzing about Sage Google Business View

       VCCP Kin has been working with Sage to get the word out about a new way to visit its office.  Sage is the first FSTE 100 company to release a Google Business View of their head offices, so anyone can now take a 360-degree virtual tour of the accounting software...

    • Friday, 03 October 2014

      Charles Vallance on the secret of great creative work: "Does it entertain me?"

       What's the secret to creativity in marketing? It lies in the 'usefulness' of the work. Brands ignore this at their peril and are wasting their time in the experience economy, warns Charles Vallance, co-founder and chairman of VCCP. Do you know what the secret of comedy is? According to Charlie Chaplin,...

    • Thursday, 02 October 2014

      Iconic German motorcycle brand and VCCP Berlin make life a ride

      Berlin, October 2nd 2014 – Riding a motorcycle is more than just getting from A to B: it’s about self-fulfilment and about physically being in charge of your driving experience. VCCP Berlin uses that positive attitude towards life in a new brand campaign for its client BMW Motorrad.  The core of...

    • Thursday, 02 October 2014

      Customers will inspire your staff better than you

      Kevin Murray explains in City AM how really savvy leaders succeed in outsourcing inspiration. Putting the customer first means ensuring that you bring customers into your firm and make how they feel a driving force behind employee behaviour. Why? Seeing how other people feel changes the way you feel. Employees are often...

    • Wednesday, 01 October 2014

      Fast Track to bring Real Madrid and AC Milan to kick off in Dubai this December

       At a press conference held in Dubai on Monday, Dubai’s Department of Tourism and Commerce Marketing and Emirates Airline announced that the UEFA Champions League 2013/14 winner Real Madrid will face 18-time Serie A winner AC Milan in the ‘Dubai Football Challenge’; a friendly match set to take place at...