IPC appoints pmplegacy to lead Paralympic Games Strategic Review

The International Paralympic Committee has appointed pmplegacy to undertake a comprehensive and independent Strategic Review of the Paralympic Games.

The London 2012 Paralympic Games were widely considered to be the greatest Paralympic Games ever, achieving mass-market appeal and record ticket sales. Building upon this success, the objective of the Review is to provide guidance on the future strategic direction and positioning of the Games, in order to further enhance the Games brand, reputation and success, as well as maximise their appeal and commercial attractiveness.

The Strategic Review process will include stakeholder consultation to inform a clear understanding of the Games key differentiators, strengths, challenges and opportunities. It will consider overall Games strategy; brand and positioning; sports programme; operations; experience; commercial positioning; impact and legacy; as well as awareness and media coverage.

A broad stakeholder consultation process will start at the IPC Athletics  World Championships in Lyon, France (19-28 July) and continue through to the IPC General Assembly in Athens, Greece, to ensure engagement with stakeholders from across the Paralympic family. An online forum will also be established (details of which will be published on the IPC and pmplegacy websites) to promote wider industry and public engagement in the Review process. The Strategic Review findings will then be reported to the IPC Governing Board in June 2014 and will be made public soon afterwards.

“We are delighted to be working with pmplegacy” said Xavier Gonzalez, International Paralympic Committee Chief Executive Officer. “The team has extensive experience of undertaking major Strategic Reviews and are leaders in their field. We look forward to working together to help shape the future direction of the Paralympic Games”.

Helen Rowbotham, pmplegacy Project Director, said: “We are very pleased to be working with the IPC on this important Strategic Review at what is a critical time in the development of the Paralympic Games. We look forward to engaging with the varied stakeholders and helping to inform future Games development”.

For further information please contact:
 
Helen Delany, pmplegacy Project Manager
Email: [email protected]
Tel:  +44 20 7227 0974
Craig Spence, IPC Director of Media and Communications
Email: [email protected]
Tel: +49-228-2097-230

Notes to Editors:

About pmplegacy
A CSM sport and entertainment company, part of Chime Communications PLC, pmplegacy acts as Strategic and Technical Advisors on major sporting events. The company has extensive experience of undertaking Major Strategic Reviews for Rights Holders and other sports organisations, most recently leading a major Strategic Review of the Commonwealth Games Federation. www.pmplegacy.com

About the IPC
The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. Its purpose is to organise the summer and winter Paralympic Games and act as the International Federation for nine sports, supervising and coordinating World Championships and other competitions. The vision of the IPC, run by 200 members, is ‘To enable Paralympic athletes to achieve sporting excellence and inspire and excite the world.’ Founded on 22 September 1989 as a non-profit organization, it is based in Bonn, Germany and aims to develop sports opportunities for all people with an impairment from the beginner to elite level. www.paralympic.org