Essentially announces Liberty Mutual Insurance Cricket sponsorship deal for a further three years

Tuesday, 06 May 2014

 Liberty Mutual Insurance (LMI), the UK commercial lines division of Liberty Specialty Markets, has renewed its sponsorship of the Test Match Grounds for a further three years. At the same time, it continues its relationship with former England cricket captain Andrew Strauss, who returns to the London insurance market this summer as ambassador for the cricket sponsorship programme.

 
The deal, which began in 2013, will see the Liberty Mutual Insurance (LMI) brand adorn test match grounds around the country from May to September for all domestic fixtures and internationals played against Sri Lanka and India. It also gives LMI access to the famous Long Room at Lord’s, the use of facilities in a range of Test Match Grounds, tickets for hospitality and branding in prominent locations.
 
Andrew Strauss will make a number of personal appearances on behalf of the company, including visiting Lloyd’s and taking part in broker events and presentations.
 
Sean Rocks, Chief Underwriting Officer for Liberty Specialty Markets’ Commercial division, said: “The results of last year’s cricket ground sponsorship were excellent. We gained some very high profile exposure for the LMI brand in television coverage of the games, while Andrew Strauss proved to be a big hit with our brokers and staff.

“Working with Andrew again this year, extends our campaign which we believe will have further tangible impact on awareness of the Liberty brand.”
 
In the UK, Liberty Mutual Insurance is a significant, multi-line products insurer, split between the London specialty insurance market and commercial.  Its LMI brand operates from offices in Birmingham, Bristol, Glasgow, Leeds, London and Manchester, offering a wide range of mid-market commercial insurance products.
 
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