Essentially Group Strike Second Major Cricket Deal In A Week

Liberty Mututal Insurance Become The Official Insurance Partner Of Test Match Grounds

Essentially’s relationship with English cricket and the 9 Test Match Grounds was further strengthened today as the sports marketing business announced it brokered a partnership between Liberty Mutual Insurance Europe Limited (LMIE) and the Test Match Grounds.

Liberty Mutual Insurance Group (LMI) has become the Official Insurance Partner of the Test Match Grounds for 2013 covering all domestic fixtures and international matches against Australia and New Zealand including the Investec Ashes.  As part of the deal, the LMI logo will adorn prominently at nine of the country’s most well-known cricket grounds – Edgbaston, Swalec Cardiff, Emirates International Cricket Ground Durham, Headingley, Lord’s, The Kia Oval, Emirates Old Trafford, Trent Bridge and The Ageas Bowl.

In the UK, LMIE is a significant, multi-line product insurer split between the London Specialty Market and Commercial.   It has offices in Birmingham, Bristol, Cheltenham, Glasgow, Leeds, London and Manchester offering a wide range of mid-market Commercial products while it’s Specialty Division offers its products to the London market.

Sean Rocks, President and Managing Director of LMIE, said: “It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective, having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.”

Nick Hoyle, Managing Director of Essentially, said: “As the exclusive commercial agents to the Test Match Grounds we continue to have a strong relationship with the Grounds and the ECB. I am thrilled to announce this new exciting partnership for what is an exciting year of cricket and we look forward to working with Liberty Mutual.”

ENDS

Notes to Editors:

Liberty Mutual Insurance Europe Limited
(www.liueurope.com) is a wholly owned subsidiary of global insurer Liberty Mutual Insurance Group writing both Commercial Lines, trading as Liberty Mutual Insurance (LMI) and Specialty Lines, trading as Liberty International Underwriters (LIU).

About Liberty Mutual Insurance Group
"Helping people live safer, more secure lives" since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the U.S. based on 2011 direct premiums written as reported by the National Association of Insurance Commissioners.
Liberty Mutual Insurance also ranks 84th on the Fortune 100 list of largest corporations in the U.S. based on 2011 revenue.  As of December 31, 2012, Liberty Mutual Insurance had $120.1 billion in consolidated assets, $101.5 billion in consolidated liabilities, and $36.9 billion in annual consolidated revenue.
Liberty Mutual Insurance offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, property, commercial automobile, general liability, global specialty, group disability, reinsurance and surety.  Liberty Mutual Insurance (www.libertymutualinsurance.com) employs over 50,000 people in more than 900 offices throughout the world.