Fast Track Strengthens Award Winning Content Offering

Hot on the heels of winning the ‘Best Use of Social Media’ Sports Industry Award for the Ricky Hatton: Redemption campaign, Fast Track has announced two significant recruits to further strengthen the agency’s Content offering.

Dan Humphreys joins the agency in the newly created position of Head of Content, with responsibility for leading the award-winning Content team with Head of PR Jon Deacon and Head of Digital Graeme Harrison, and building a department with a full set of creative and production tools at its disposal.

In addition, Miles Rose joins as Business Development Director, with a broad responsibility for creating Content opportunities for clients and new prospects, as well as leading a number of the agency’s high profile accounts, including Emirates.

Both Humphreys and Rose have strong experience in the digital content sector, Humphreys having spent five years at specialist consultancy markettiers4dc, before more recently as Consumer PR director with Burson-Marsteller, whilst Rose joins from TVC, another market leader in the communications space.

With the agency already working with a wealth of UK and international clients including The National Lottery, Oman Football Association, Abu Dhabi Tourism & Culture Authority, HSBC, the LTA, Tetley’s Football Pools, Carlsberg and the RFL, Fast Track’s CEO Andy Westlake said, “We are delighted to welcome Dan and Miles into Fast Track at a time when our clients are realising the power of sports content to engage with their target markets and we want to build an offering that is as good as any in the world.

“As part of CSM and with offices in more than a dozen countries, we know there is a huge opportunity for our business but also a wealth of opportunities for our clients to produce world class work. These hires and a number of other on-going investments demonstrate our seriousness to be right at the forefront of this fast growing sector.”

Humphreys has a unique 360-degree perspective of Fast Track, first gained as a former client at Camelot, then as a specialist provider of digital and broadcast PR services on various Fast Track client projects, and now within the agency.
His earlier experience includes senior in-house PR roles at Sport England, ITN and Channel 4 News.

Commenting on his appointment, Dan said, “It is a privilege to join the international leadership team at this prestigious sports marketing agency.

“I am excited by the opportunity to work with experienced colleagues to drive forward our great PR and digital capabilities around the world and build our distinctive Content offering at the heart of the business.”

Rose has a wealth of experience in the sports sector, having worked in a senior position at TVC with a focus on the award winning British Gas sponsorship of British Swimming, plus his previous appointment at Speedo International as Sports Marketing Manager for EMEA and Speedo Australia.

Miles said, “Fast Track is a highly regarded agency within international sports marketing and I am very excited to be joining at a time with tremendous opportunities across sport and entertainment and look forward to working with a talented agency abundant with creative people.”

Fast Track is an International Sports Marketing Agency and part of CSM Sport & Entertainment.

CSM Sport & Entertainment is currently the fourth largest sports marketing and entertainment agency in the world and growing.

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For further information or further images please contact:
Kate Silvers, PR Account Director
[email protected] / +44 7789 544048

Notes to Editors: 

Fast Track is an International Sports Marketing Agency and part of CSM Sport & Entertainment. We help clients to develop strategies that deliver deeper connections with their target markets through the creation of great engaging content and live event experiences.

Fast Track represents over 50 clients across 100 sponsorships covering major global, regional and national sports events and a myriad of developing sports and youth engagement programmes.
Brand clients include HSBC, Emirates, Oman Football Association, Abu Dhabi Tourism & Culture Authority, Glaxo SmithKline, AEGON, Land Rover, the LTA and The National Lottery.

CSM Sport & Entertainment is a division of Chime plc and has its HQ in London.  It is headed by Lord Coe as Executive Chairman, Group CEO Jim Glover, Group COO Bart Campbell, Deputy Chairman Edward Leask and President Alan Pascoe. 

For more information please go to www.fasttrackagency.com