Simples, comparethemarket.com chooses Good Relations

comparethemarket.com, the insurance price comparison site behind comparethemeerkat.com, has appointed Good Relations to support its future PR drive. 

Marketing Director Mark Vile said: "Our marketing strategy has delivered phenomenal success for the business.

"There is a compelling story to tell about what we offer the consumer and why our customers are now returning to look at how else they can benefit with other services we offer.  We wanted to up-weight our media coverage to tell our business story as well as consumer story. We were impressed with Good Relations integrated offering and strength in depth which will help us to achieve our ambitious goals to diversify and grow the business."

GR CEO Teresa Anne Dunleavy said: "comparethemarket.com is the success story of the decade in this sector and helping to build on that success with Aleksandr is going be a lot fun and a great opportunity."

Immediate plans around the now famous meerkat, Aleksandr and his family include the launch of Aleksandr's first ever autobiography later this year. 

The appointment followed a highly competitive pitch process run through the agency selection group AAR.

ENDS

For further information please call Malcolm Munro on 07795 013006.