Glasgow 2014 bring in ICON to dress and impress cities and venues at Games Time

Glasgow 2014 today (Tuesday October 15) unveiled ICON as the official Provider of Look, Wayfinding and Signage Services for next summer’s Commonwealth Games.

ICON, who become a sponsor of the Games, will be responsible for dressing all Games venues, the Host City and venues outside of Glasgow and beyond that to wider in Scotland with a distinctive Glasgow 2014 design.

ICON has previously provided branding, production and installation solutions to some of the world’s highest profile sporting events including the London 2012 Olympic & Paralympic Games, UEFA Champions League, UEFA Euro 2012, ECB international and domestic cricket fixtures, Ryder Cup 2010, Wimbledon and the past two FIFA World Cups.

For London 2012, the company were brought in by LOCOG to produce and implement the London 2012 brand in all 192 Olympic competition, training and non-competition locations, as well as being responsible for the roll out of the London 2012 visual ‘look’ nationally. Elements this involves are bunting, lamp post banners, fence scrim and wayfinding signs.

For Glasgow 2014, ICON will be embedded within the Organising Committee’s Glasgow headquarters as part of the Look and Wayfinding team in order to scope, produce and install every single piece of Look and Wayfinding across venues to meet the immoveable deadline next summer.

ICON will pro-actively seek to engage local knowledge and resources which, combined with their international experience, will ensure the best possible results are delivered. Consequently they have already reached out to numerous Scotland-based manufacturing and crewing companies.

David Grevemberg, Glasgow 2014 Chief Executive, said:

“We are delighted with the appointment of ICON as our official provider of Look, Wayfinding and Signage Services as they bring extensive experience and knowledge of high profile sporting events of this scale.
“They understand the passion that the Glasgow 2014 Commonwealth Games will ignite and I am sure that they will be a major contributor in creating the atmosphere that ensures the Games will be long remembered.”

John Francis, CEO of ICON, said:
 
“We are really excited about this opportunity. ICON has a long history of involvement in some of the biggest sporting events in the world though our traditional role is behind the scenes. While we deliver the branding that provides a backdrop to iconic sporting images, gives a sense of occasion and context to newspaper back pages, and fills the TV screens of viewers all over the world, this is the first time we are putting ourselves in the spotlight through the sponsorship of a major event.
 
“We are looking forward to working with the Glasgow 2014 Organising Committee to deliver a comprehensive and unified Look of the Games across the Commonwealth Games venues, the City of Glasgow and the rest of Scotland. We will also be scoping and implementing the Wayfinding signs that will guide spectators from transport hubs, into and around the venues.

“This is a large and complicated project, which is why we are providing an experienced team who have a proven track record of delivering this kind of complete service on major events, most recently for London 2012. We are confident of delivering a spectacular Look for the Glasgow 2014 venues, for Glasgow and for Scotland.”

For further information please contact Andrew Hodson [email protected]