Teamspirit win Golden Hedgehog award

On Thursday (26th March), Teamspirit received some fantastic news – the PR team won a coveted PR Moment Golden Hedgehog award for Financial PR Campaign of the Year! The team were awarded this for their work on the aqua credit cards Mind the Credit Gap campaign.

Back in 2012 Teamspirit PR was appointed by aqua to create a compelling and hard hitting report to expose the high number of Brits at risk of being declined credit. As a result of the strong relationship between aqua and VCCP-me, Teamspirit PR was offered the chance to pitch to run a media campaign with the credit card company. After a successful pitch, the PR team developed and launched the ‘Mind the Credit Gap’ report in partnership with consumer champion Sarah Willingham, who also appeared in a supporting editorial video which appeared on the Daily Mirror’s website. The report found that one in two adults (57%) across the UK were at risk of being declined credit by mainstream lenders and explored consumers opinions on the importance of credit scores. The team continued to use the content of the report (pulling out every single story possible!) as part of an extended newsroom campaign that lasted over 12 months.

‘Mind the Credit Gap’ generated over 50 pieces of national and consumer coverage in just two months with a of reach 297,000,000 and AVE of almost £200k.

Following the success and high media demand for more, the team launched a follow up to Mind the Credit Gap – the Cost of Poor Credit in February 2014. This new report partnered with Dr John Glen of Cranfield Business School to investigate the actual cost of a poor credit score - finding that families with poor credit scores are spending an average of £1,170 extra on household bills than those with healthy credit ratings. Like ‘Mind the Credit Gap’, the team will use the report to fuel newsroom content with commentary and features over the next year and hopefully will be looking at a second Golden Hedgehog win in 2015!

Mind the Credit Gap can be found here - http://www.savcredit.co.uk/uploads/Mind_the_credit_gap.pdf

And the Cost of Poor Credit can be found here - http://www.aquacard.co.uk/pdf/the-cost-of-poor-credit-rating.pdf

For more information, please contact Adam Smith at Teamspirit 020 7360 7878