The EarthWorks: Alex Butler and Carwyn Jones in joint venture with OPEN Health

London, Tuesday 12th March 2013:  OPEN Health announced today that it has entered into a joint venture with Alex Butler and Carwyn Jones.  The new digital venture called THE EARTHWORKS (www.the-earthworks.com) will provide a full service digital offering from strategic counsel through to digital production and delivery, utilising Alex and Carwyn’s unique expertise in the digital space.

Alex most recently ran The Social Moon, a digital marketing communications agency.  Prior to that Alex spent 13 years in the pharmaceutical industry, primarily at Johnson & Johnson, where he held roles in marketing and digital communications in the UK and across Europe. He was responsible for some of the first digital marketing campaigns and the first integrated social media campaign in pharma. Alex speaks and writes regularly on digital strategy and digital marketing in healthcare and will be at TedMed Live in Athens in April 2013.

Carwyn most recently ran Channel Health.  The Channel Health products (I.Q., email marketing, and Medicines Management Connect) will now feature within the EarthWorks business. Previously, he ran the pharmaceutical business at Doctors.net.uk, the largest network of doctors in the UK.  At Doctors.net.uk, Carwyn developed engaging communication programmes of promotion, education and conference highlights to doctors.  Prior to this he worked at Eli Lilly, GSK and Sudler & Hennessey in various roles across sales, marketing, and strategy.

OPEN Health, a discipline and channel neutral communications group, launched in early 2011, has grown impressively over the past two years. The synergies between OPEN Health and THE EARTHWORKS are significant, and there will be many of OPEN Health’s clients that will benefit from this unique expertise.

Marcus Perry, creative director, and Ben Wagenaar, technical director are the other members of the leadership team of The EarthWorks

Carwyn Jones, Managing Director, The EarthWorks:  “With Alex on board, it is an exciting time to grow the business through strategy and digital production.  We believe there is a need in the market for a trusted digital partner for the pharmaceutical industry.  We want to fill this gap.”

Alex Butler, Managing Director, The EarthWorks:  “I am really excited with the opportunity to launch The EarthWorks.  We believe that helping our clients build meaningful relationships with customers, patients and the public through the production of top quality digital assets will set us apart from the competition. We are both very experienced in the pharmaceutical business and understand our clients needs from an internal and an external perspective”

David Rowley, CEO, OPEN Health:  “At OPEN Health we believe in working with the very best people. Alex and Carwyn have unique expertise in the digital arena, and I have no doubt that in partnership with OPEN Health, this new venture will add value to our clients.”

ENDS
For further information please contact:
Carwyn Jones     Alex Butler
The EarthWorks    The EarthWorks
Mob:  +44 7770 408 674   Mob:  +44 7958 813 535
[email protected]   [email protected]

David Rowley, OPEN Health
Tel:  +44 1628 481 112
[email protected]