UniCredit's guests offered enhanced experience of the UEFA Champions League Final 2013 at Wembley thanks to ICON's ingen

Branding and event production specialist ICON provided UniCredit, one of six main sponsors and official bank of the UEFA Champions League, and its guests a unique experience at the recent Final match between Borussia Dortmund and FC Bayern München, at Wembley Stadium.  The well-known international bank hosted approximately 1,000 guests in the stadium's prestigious Bobby Moore Suite which ICON transformed to reflect the company's branding coupled with the excitement of one the biggest international football fixtures of the season.

Working closely with UniCredit's lead agency ajoint communication, Wembley Stadium and UEFA, the ICON team devised, installed and managed the complete experience. Drawing from its now extensive team of experts, ICON integrated staging, lighting, and the latest technology alongside a complex logistics programme to ensure that UniCredit's guests had a truly unique experience and that the brand and its stakeholders were brought together in an original and enjoyable way. 

Guests entered the suite via an authentic players’ tunnel and were hit by a wall of sound - similar to that experienced by the actual teams as they walk onto the pitch. This immediately got their adrenalin going and ICON's creativity and careful planning ensured that the excitement on the pitch was matched by the atmosphere throughout the event.

In addition to the players’ tunnel, ICON installed a central stage and a large globe with internal projection, reflecting the international nature of both football and UniCredit's business.  With the use of clever room dressing and creative lighting the entire suite was also bathed in red, UniCredit's corporate colour. Andrew Hodson, Sales and Marketing Director at ICON, said;"Clients such as UniCredit are now really seeing the benefits of our truly integrated offering. This was a fantastic project for us to work on as it showcases how our knowledge of sports events can be transferred to the corporate arena to generate a really memorable event that meets and even exceeds the corporate objectives."
 
About ICON
ICON boasts over 65 years of experience in branding implementation.

Seventy full time staff populate Icon’s headquarters in southeast England. The company offers a turnkey menu of design, production and project management across its extensive range of services.  These include both permanent and temporary solutions at many major international sporting events and venues, corporate and cultural programmes as well as retail and broadcast applications. 

ICON was acquired by Chime Communications PLC in April 2011 and is part of its CSM Sport & Entertainment division, the fourth largest sports marketing agency in the world. CSM  is headed by Lord Coe as Executive Chairman, Group CEO Jim Glover, Group COO Bart Campbell, and Deputy Chairman Edward Leask .  Being part of this Group has helped to strengthen ICON’s capabilities outside the UK and given the company additional financial stability and opportunities for investment in improved technology and resources, resulting in greater capacity and diversity.

ICON’s event production and experiential division works around the world bringing clients' face-to-face communication strategies to life with a unique combination of truly creative thinking and the very latest presentation technologies.  .
The company  also operates a specialist overlay and fit out division, formerly known as SLS, that is recognised in the events industry for its delivery and implementation of city dressing, event branding and overlay projects, both in the UK and overseas.

This comprehensive mix of skills and expertise has enabled ICON to work on global events such as The Queen's Diamond Jubilee celebrations and the 'Look' programme for the London 2012 Olympic and Paralympic Games.  Its brand implementation work on UEFA Euro 2012TM recently won gold in the Event Look Category at the recent 2012 ISEM Awards. Other clients include LOCOG, The Open, Samsung, adidas and the Premier League.

The CSM team comprises 575 employees worldwide across 19 offices in 13 countries; Abu Dhabi, Adelaide, Auckland, Cape Town, Dunedin, Doha, Dubai, Glasgow, Hong Kong, London, Madrid, Melbourne, Moscow, Paris, Shanghai, Sochi, Sydney, Rio de Janeiro and Tokyo.

Visit www.icon-world.com for more information on ICON services or to see images of recent projects please go to http://pinterest.com/iconworld

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For marketing enquiries please contact:

Andrew Hodson, Sales & Marketing Director, Icon 
Tel: + 44 (0) 208 269 6213      Mobile: + 44 (0) 7931 382262
Email:[email protected]

For media enquiries please contact: Avril Chaffey, PR Consultant
 Tel : +44 (0) 1488 608898   Tel: + 44 (0)7765 343565
Email: [email protected]

For more information about any aspect of the company’s business please telephone +44 208 269 6213 or email [email protected]

If you no longer wish to receive news and information from Icon please contact Avril Chaffey at [email protected] or tel +44 (0) 7765 343565

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