MACMILLAN AWARDS HIGH PROFILE ADVERTISING ACCOUNT TO VCCP

Macmillan Cancer Support, one of the UK’s largest charities providing vital practical and emotional support to people living with cancer, has awarded its advertising account to VCCP.

The charity, founded over 100 years ago, is devoted to reaching and improving the lives of everyone living with cancer. Through services such as Macmillan nurses, the support line and their grants they directly reached 1.6 million people living with cancer in 2011. However, as diagnosis and treatments improve, the number of people living with cancer in the UK is growing rapidly – set to double by 2030 – and it is Macmillan’s ambition to reach every one of them in even more relevant and personal ways.

Macmillan Cancer Support worked with Oystercatchers to find the right agency partner to work with to develop their brand and raise awareness of Macmillan.

"At Macmillan we have recently reviewed our corporate strategy and have an enormous ambition to acheive.  Having gone though a tough pitch process, we’re really pleased to have appointed VCCP, who saw off some strong competition, and are very much looking forward to working together." Carly Wilson 

Oliver Lewis-Barclay from VCCP said, “We are tremendously proud to have been chosen by such a brilliant charity whose work affects so many people close to us.  Macmillan already has a very strong reputation, built around their incredible work.  We will be helping them raise the brand’s profile so that they can support even more people living with cancer.”

The pitch process was run by the intermediary Oystercatchers.

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For further information please contact Stephanie Brimacombe, New Business Director at VCCP on 020 7592 7478,  [email protected]

Creds:

Project name: Macmillan Cancer Support
Client:  Macmillan Cancer Support
Brief: To develop a new campaign that will drive the brand forward in 2012/13 and beyond
Creative agency:  VCCP
Business Director: Oliver Lewis Barclay
Copywriter: Thierry Albert
Art director: Faustin Claverie
Planner: Andrew Perkins

Notes to editors:

VCCP Partnership is an integrated communications agency and is currently Marketing’s Agency of the Year. VCCP, which operates in London, Berlin and Prague has built a reputation for work that works and has won more effectiveness awards than any other agency its age.

Clients include O2, comparethemarket.com, easyJet, Carling, Morethan, Tate & Lyle and Jammie Dodgers.

Some Recent activities include:

• Winning Marketing’s Advertising Agency of the Year in December 2011
• Winning Marketing Weeks’ Agency of the Year 2010
• Winning Marketing Magazine’s Advertising Agency of the Year 2009
• Campaign Big Awards Gold for Best Film Campaign, 2011 – More Than Freeman
• Gold Marketing Society Award for Long term Excellence, 2011 – O2
• Gold Marketing Society Award, 2011 – O2
• Gold Marketing Society  Star, 2011 – Standard Life
• Gold Effie, 2011 – O2 Prague