Zoopla launches its biggest marketing campaign yet

This weekend property website Zoopla.co.uk will launch its biggest ever advertising Campaign with a brand new multi-million pound national TV, radio and print campaign created by VCCP Blue and Pysop

The new TV and radio ads will be seen and heard throughout prime-time on a broad range of national TV channels and radio stations. The print will run in a number of glossy property magazines. The campaign, dubbed ‘Talking Houses’ features three animated houses discussing the property market and the benefits of Zoopla. Giving life to the house are the voices of well-known British actors Jim Broadbent (Bridget Jones’ Diary, Harry Potter), Doon Mackichan (Smack the Pony) and Mathew Horne (Gavin and Stacey). And property market expert Phil Spencer has lent his voice at the end of each ad.

Fletcher Moules, Director said, ‘the greatest challenge was to create a sense of detail and realism in the neighborhood and to find and define the heart and motivation of each character’. Louisa Tapper, Client Services Director at VCCP Blue said ‘After a phenomenally successful first campaign for Zoopla, we needed to ensure that we followed up with a dynamic creative approach that continues to position Zoopla as the smart place to meet everyone’s house hunting needs’.
 
Please visit http://blog.zoopla.co.uk/ to view the latest adverts

-ENDS-
For further information, please contact:
Stephanie Brimacombe at [email protected] or alternatively +44 (0)20 7592 7478 or +44 (0) 7702 523042

About Zoopla.co.uk
Launched in 2008, Zoopla.co.uk has since been one of the fastest growing websites in the UK, now attracting over 14 million visitors per month and are proud to have collected numerous awards and accolades along the way.

Zoopla Ltd, a privately held company with  a highly-experienced management team, led by Founder & CEO, Alex Chesterman.

About VCCP Blue
Part of the VCCP partnership, one of the UK’s top 10 Advertising and marketing communications agencies, VCCP was created to handle smaller clients who wanted to shine brighter than their competitors on lower budgets. Clients include Comparethemarket.com, Carling, Muller, Coors Light, Land Securities

About Pysop
Psyop was founded in 2000 by Marco Spier, Marie Hyon, Todd Mueller, Kylie Matulick and Eben Mears in New York City. Psyop helps brands and agencies connect with consumers and solve business and marketing problems by telling compelling stories and building engaging worlds