VCCP launches 1st ad in trilogy to celebrate McLaren 's 50th anniversary

At the end of last week, VCCP launched a film, to kick-off McLaren's 50th year to the press and F1 world, at the unveiling of the McLaren F1 car for 2013. It tells the very human backstory behind the brand - namely that of Bruce McLaren, who founded his racing team five decades ago. It is now online for the world to see:

http://youtu.be/23E1m8ZxFmU

Andrew Peake, Managing Director of VCCP commented; "VCCP is immensely proud to be given the opportunity to bring the legendary story of Bruce McLaren to life and acknowledge his contribution to building one of the world's most prestigious automotive brands"