Cheapflights consolidates its global PPC account into one agency, VCCP Search

Following a three way pitch, Cheapflights Ltd., the international flights price comparison website with sites in the UK, US, Canada and Germany, has awarded VCCP Search its global PPC account.  The company has a multi-million pound yearly spend on worldwide paid search.

VCCP Search, the incumbent UK agency, was asked to pitch alongside a US agency and another UK agency which currently holds the company’s natural search account and ran PPC for the Cheapflights’ Canadian site.

As part of the restructuring and consolidation of its agency rosters Cheapflights was looking for one agency to handle its PPC account globally rather than maintaining multiple relationships with an agency for each territory.  Key markets are currently the UK, US, Canada and Germany. (www.cheapflights.co.uk; www.cheapflights.com; www.cheapflights.ca; www.cheapflights.de) Cheapflights has a planned international expansion programme that will see it targeting new key territories  in Europe and further afield.

Cheapflights will be taking a variety of products from the VCCP Search suite of digital marketing tools as part of this agreement, including automated ROI bid management, account mirroring, automated account expansion and multi-channel tracking.

Paul Mead, Managing Director, VCCP Search commented: “As the global travel market tightens its belt the need to be one step ahead of your competitors in such a critical channel as PPC has never been more important.  For clients with a focus  on driving sales  to their advertisers and partners  a partnership with VCCP Search ensures that they remain at the leading edge of this field in terms of innovative strategies and the use of more advanced technology to drive ROI.”

ENDS

For more information please contact Paul Mead, Managing Director at VCCP Search on +44 (0)20 7592 7590.