VCCP wins first place in IAB’s Creative Showcase Awards for second month in a row

VCCP has scooped first place in the IAB’s Creative Showcase Awards for the second time in two months with its latest app for O2 - The O2 Matchday app, which launched during the RBS 6 Nations.

The app, designed to build upon O2’s existing sponsorship of the England Rugby team offers fans a new, unique experience and a chance to get closer to the England team throughout the 6 Nations – the highlight of the rugby calendar.
The O2 Matchday app, features Ref!Link, a direct audio feed to the referee in charge of the match, giving fans access to all calls made by the referee, as well as the ability to pick up on the on-pitch atmosphere.

Kristin Brewe, IAB Director of Marketing & Communications, said: “VCCP’s winning work illustrates the growing use of really slick technology to facilitate and extend conversations around hot topics like sporting events. It’s also a great example of using apps to connect with and activate social channels.”

The app achieved over 41,000 downloads during the RBS 6 Nations and was the top free sports app in the iTunes Store.
VCCP has been awarded two firsts and one second place so far this year in this monthly competition. In February VCCP came first for its Compare the Market ‘Meerkat Tales – Live readings’ campaign, and in January VCCP came second for its Gatwick Express ‘Express tracks’ campaign.

For further information please contact Katherine Levy, Group PR Manager at VCCP on44 (0) 7753 301 180 [email protected] or visit www.vccp.com

Notes to editors:

VCCP is an integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.
 
With offices in London, Berlin, Prague, Madrid and Sydney, VCCP produces award winning work for clients including O2, comparethemarket.com, easyJet, McLaren and Coors Light.

VCCP believes that the best measure of creativity is cultural impact and the primary goal remains to produce things that people want to talk about and interact with. Their preoccupation is not only to deliver information but to facilitate interaction by creating communications of true and lasting consumer value. Simply put, they populate culture.

The IAB is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.